Variable Maps for Personalized Direct Mail
We’ve all placed a static map on a direct mail piece or on a brochure or website to help a prospective client understand where we are and help them find us. Depending on where we are and how far out we are mailing to we might show great local street detail or just a star on a national map to indicate where we are on the country.
In this modern age of internet, GPS and live driving directions why not personalize this experience and provide a map for each client that gives very specific turn by turn directions to your facility, branches or event locations?
At CSG Direct Mail we built our own proprietary programs licensed with MapQuest. We built these systems here at CSG so we can customize these maps in many ways.
We produce “licensed for print” MapQuest personalized map images and personalized driving directions for each mail piece.
Personalized driving directions and a physical map on your direct mail makes your offer more actionable and keeps your brand in your clients hand for the entire trip. These maps add value to the direct mail piece beyond the easy driving directions.
You engage on a personal level that few marketing mediums can reach.
We can also beautify this variable map graphically by sizing them to match other graphics and layering them into other art elements. This sample map art is layered into a dashboard GPS.
Variable Direct Mail maps are rare, leading edge and licensed for print.
Our variable mapping is also supported by our url conversion and tracking systems. CSGurl converts lengthy url strings like: http://renodirectmail.com/index.php/2011/07/personalized-printing/ to a string like: http://csgurl.com/print
This is the easiest way to pass digital driving directions on a direct mail piece. Direct mail recipients can use smartphones, tablets and desktop computers to see full detailed driving directions and a live map online.
You can also embed the variable CSGurl string into a Quick Response barcode.