I have been in direct mail for over 20 years. If direct mail were a hotel room with 300 rooms… I’ve been in every one of them. I have been certified by the US Postal service multiple times over the years as a Mail piece Quality Control Specialist. CSG Direct also backs me with at least 25 other people certified at the same level. Together we optimize print, data and mail projects every business day.
I get a unique excitement when I walk into a casino. Standing on that casino floor, I have the most experience, qualifications, training, and innovations of any direct mail person to ever walk in those golden doors. I am born for this and it is what drives me every day.
Ironically, my biggest competitors are printers that have been dabbling in mail for 3 to 7 years. They are by no means current on direct mail marketing but their company decided to sell direct mail to get more print. The sales representative that represents that vendor is not in the same ballpark as me when it comes to experience or training. I have been innovating in the direct mail industry for over 20 years, they have started ‘selling it’ as an add-on because they were told to.
What drives me so intensely now is that this representative is my actual person-to-person competitor. “Is that all you’ve got?” I yell to the world. Casinos deserve better than that! Our tourism economy requires more than that.
To further break down my competitor: he is not a programmer, he is not a database person, he is not my direct mail equal by any measure, he is an ink person trying to compete in my data world.
CSG Direct invents and evolves direct mail. Our competitors can only follow.
• We Created the 1st direct mail portal.
• We invented “to our friends at” and it grew across the country from my use.
• We invented direct mail tracking and we are unmatched
• We are early adopters of NCOA and were the only vendors in NV for years
• We provided direct mail software to casinos for years
• We are the only vendor uploading data into player tracking systems
• We have worked with Casinos all over the country
• Innovated variable printing with Variable Direct Mail Maps
• Direct mail SEO leads champs
• Landing pages, Salesforce.com
• Early adopters of IMB barcodes
• QR codes and so much more
We Are Casino Direct Mail, Nobody makes variable data printing dance like we do.
That Casino deserves us and we deserve them.
They deserve the best. We are the Best.
That’s what drives me.