New iPads coming with USPS Confirm

Direct Mail iPad AppWell the new iPads are coming.  We’re still not sure if they are the iPad3 or iPad HD but the biggest bragging points are the Retina Display, faster processor and 4G connection speeds with Verizon and AT&T.

One of our favorite out-of-the-box applications on the iPad that we enjoy most at CSG Direct Mail is called Facetime.

Facetime allows us to video conference our offices when we’re on the road. It also allows us to be at company meetings remotely using the 2 built-in iPad cameras. This application alone made the iPad2 worth getting.  It will be even better in the iPad3/HD.

us mail trackingNo mention about the iPad would be complete if we didn’t mention our own iPad app called CSG Direct Mail in the iTunes app Store.

Our US Mail Tracking CSG Direct Mail app includes some very powerful USPS Confirm services built to make single piece lookup easy using your normal customer account ID’s to see how every single piece travels across the US through the mail stream.

Nobody else offers this kind of service!  The app is free in the iTunes store. Every mailing you send with us are tracked live.

CSG DIRECT MAIL includes Live Project Tracking from the CSG DIRECT MAIL Processing plant and Live US Mail Tracking as your pieces travel through the US Postal Service.

You can also track all the direct mail production steps through our multi-plant project tracking features.  Know exactly when your mailings are going out and track every penny you spend.

This app helps your planning, budgets, timing and delivery tracking.

This has been THE DREAM in direct mail for decades and we made it a reality! These newest innovations are built on our proprietary Direct Mail Tracking Systems.

USPS Confirm are registered trademarks of the US Postal Service

The Post Office Ruined a Mailing

Some of our customers direct mail pieces were crushed in the belted mail transport equipment so badly that the foiling inside the folded mailers was shredded off and stuck to the other side of the mailer. Normally this can’t happen unless it’s 260 degrees.  We’re in just as much awe and disbelief as you are.

We believe it is the OCR equipment sorting and re-sorting the pieces down to carrier route level.  We noticed all kinds of  scuffs, wheel skid marks and damage across the pieces. All of this is probably from over-sorting or at least over-abuse of the pieces.

I get it, they have lots of mail to process quickly. On the other hand, they are being paid big dollars to deliver a marketing message to our customers.  They should do what they can to protect those pieces if they want customers to pay for this service.

I have been working with the US Postal Service for 24 years and I have a lot of friends employed there. I just wish they were held accountable to quality as much as we are.

Our customer is extremely upset! Their promotion is ruined and the profits that were to be generated from this promotion to pay wages and create jobs is lost for February. Do you think there is anyone at the postal service that can help them out?  On some occasions it can be like working with the Government and all its levels of bureaucracy. That’s why I am venting.  The USPS hurt one of our clients (inadvertently, I assume) and the client wants me to “fix it” somehow.

In a true capitalist society I would threaten to take our mail to another postal service unless they step up their quality but that’s just not an option with the USPS, is it? When you mail as much as we do you have greater odds of being involved when the USPS does something wrong.  That doesn’t make it hurt any less.

We are working through several options to help our customer turn this around and save the month. The plan we’ve put together should accomplish that.

At the end of the day when something like this happens it just creates a huge loss of confidence in the process for good direct mail clients.

Direct Mail App USPS Confirm Report

113 million Confirm scans in our Direct Mail Smartphone apps

The US Postal Service reports that CSG Direct Mail has mailed 29 million pieces of mail since March 20, 2011 resulting in 113 million scans from USPS Confirm. This has created one of the largest US Postal Service oriented data collections by a private party in US History completed by CSG Direct Mail.

This data is available live in our CSG Direct Mail app and segregated down to individual mailings by individual customers and you can look up each piece by customer account (or player id)#.

A great free service from CSG Direct Mail for our direct mail marketing customers.

Find the CSG Direct Mail app in the iTunes Store.
Also available as a mobile site for Android and other smartphones.

USPS Confirm is a trademark of the US Postal Service.

New Postage Rates January 2012

New Postage Rates effective January 22, 2012

We updated our systems for the new postage rates effective January 22, 2012.

New Postage Rates 2012
New Postage Rates 2012

We noticed that most of the non-profit rates went down in this cycle and the common rates like Standard Rate (old 3rd-class) 5-digit automation rates went up only .005 from .237 to .242 each.  That is an increase of only 2.1%, not bad considering the average increases over the years ranged from 7-12% in the 20 years I have been doing this.

Here is the Full Postage Rate Spreadsheet from the US Postal Service.
You’ll want to look at each of the many tabs inside the spreadsheet.

Here are some recent past years postage charts for reference:

New Postage Rates 2011

New Postage Rates 2009

New Postage Rates 2008

New Postage Rates 2007

When you see the hundreds of rates available to you through the US Postal Service you realize that people that understand postage best are most capable of helping you reduce your postage expenses. We can help you design a postage strategy that considers the postage rates as well as the expenses required to help you achieve those postage rates. Sometimes it can cost you a dime to save a nickel so you cannot just look at postage.  We consider everything!

Direct Mail people are “details people” because every detail matters. Postage and service maximizing is another great reason not to do your direct mail with a printing company.

CSG Direct Mail with Raving Consulting Company


FOR IMMEDIATE RELEASE

Contact CSG Direct Inc. For media inquiries:
800.881.2150
Michael.hemphill@csgdirect.com

 

CSG Direct Mail joins Raving Consulting

-CSG Direct Mail joins forces with Raving Consulting to create the most comprehensive set of robust full service casino direct marketing solutions to the casino gaming market.

CSG Direct specializes in casino direct marketing for clients such as Silver Legacy, MGM, Harrah’s Entertainment, Tropicana Entertainment, Atlantis Hotel Casino, Peppermill, Eldorado, Stations Casino and many others in the gaming industry.

CSG Direct is known for innovations in casino marketing and creating the Greatest Value in casino direct mail. As direct mail trainers and mailroom managers they live and breathe direct mailing and variable data printing strategy and results.

CSG Direct has a long history of innovating the direct mail marketing industry:

• America’s 1st Live Direct Mailing Job Tracking System -1999

• America’s 1st public bulk US Mail Tracking System -2008

• iTunes Store 1st iPhone Direct Mail app -2010 (Track all of your Direct Mail Projects)

• Over 25 USPS MQC Certified Employees working on all aspects of your projects

• Over 2 decades in personalized variable data digital printing and more

Also with the opening of a Las Vegas Direct Mail offices CSG Direct is more than excited to offer its services to the Las Vegas entertainment industry and their interests. CSG has also joined the Las Vegas Chamber of Commerce and supports the Las Vegas business community. In partner with Raving it will be a pleasure to help gaming companies worldwide in strategically improving their marketing, service and operations.

Raving Consulting is a full-service gaming resource for marketing, slots, tables, database, player development, management and hosts. When you get right down to it, it’s the role of your hosts; ambassadors and players club staff to drive business through sales! I’m not sure why so many people are so quick to say, “I am not a sales person. I am not in sales. I am in marketing. I am in service. I am in management. I am a casino host.” If you work in a casino, then you are in sales, folks; your job is business development, especially if you are a host.

Direct Mailing Innovations and the best Variable Data Printing from CSG Direct Mail as well as Technologies and Experience from Raving Consulting will get you Better Results Fast.

“There are a lot of direct mail companies out there and everyone talks a good talk. We know that our gaming clients need this critical resource to execute their direct mail campaigns. We believe we have found the right partners in Michael Hemphill and his team at CSG Direct Mail. What’s unique about CSG, and especially boy “technical wonder” Michael, is that they are always looking for the latest tools to keep their clients at their most effective. They are not only a partner of Raving’s, we have been their client as well. We look to our partnership with the CSG Team – and sharing them as a strategic resource with our customers.” -Dennis Conrad, President and Chief Strategist, Raving Consulting Company

Click here for more information on CSG Direct, Inc.
Click here for more information on Raving Consulting.

Direct Mail app

CSG Direct is most famous for innovations in direct mail tracking and the 1st Direct Mail Smartphone app to market. We are a Direct Mail Marketing and Digital Printing company with deep roots in barcodes and tracking.  Our Direct Mail app is Amazing!

DirectMail-Iphone

CSG Direct Mail app

When you have to work with less, you need a vendor that brings more to the table. We continue to redefine what people expect from their direct mail vendors. We are the direct mail business model of the future and The Greatest Value in Direct Mail.

You deserve live job tracking, piece tracking and the highest level of accountability in the palm of your hands and available for whenever you are questioned about your work.

iTunes app link

LIVE PROJECT TRACKING

Have all project details at your fingertips.  Is it printing? Maybe it’s being folded? Did they receive the mailing list? Did it go out yet? When is it going out? Active marketers juggle lots of details and there is no standardized way to tell how well a project is going or why it is taking so long.
Until Now!

No more making phone calls every day, leaving messages and waiting for callbacks.

Direct Mail Cloud Based Services

With a complete Red Light / Green Light system you know if we are waiting on you or if the project is moving as planned. You get live access to the status of each project updated directly from our production floor as the project progresses.  You deserve a high level of accountability from the direct mail industry and we are leading the industry with unmatched minute-by-minute accountability.

USPS CONFIRM

After we complete your mailing and it is delivered to the US Postal Service the accountability goes to the next level.  Our Direct Mail app offers live feedback from all the US Mail sorting equipment across the country so you can tell when it is actually getting delivered. You get unprecedented accountability on the U.S. Mail delivery.

HISTORICAL DETAILS

Look-up past projects to get full audited details on postage, pieces, processing and final delivery timing.  See how long it took to get delivered and then adjust your next mailing for greater success. This is just one way we help you get Better Results Fast.

INTERACTIVE MAPS

Interactive Google Maps show the areas you targeted in your mailing. Zoom in-out and touch any zip-code to see how many pieces you mailed. This is a direct mail cloud service that our customers use and enjoy on the fly, in their hands and available 24/7.

CUSTOMER LOOKUP

Customer Lookup inside the US Postal Service nationwide mail stream is the holy grail for the direct mail industry and we invented it. Using your own customer ID numbers you can find the mailing you have sent them and then see the route, dates and times of the entire delivery process mapped out in interactive Google maps. We Dream Big!

All of this is available only at CSG Direct Mail and live on your smartphone.

iPhone Direct Mail app

iPhone Direct Mail app

CUSTOMERS GET THIS SERVICE FREE AND YOU DESERVE IT!

Tracking Results

Tracking Direct Mail Results

Tracking Direct Mail

Direct Mail is one of the most track-able and accountable forms of marketing today. The science and art of direct mail is the ability to test variables, track the results and adjust a campaign based on what you learn.  Only database driven marketing like direct mail has this valuable feature.

We’re constantly tracking:

  • Mailed Pieces
  • Intelligent Mail Barcodes
  • Mail Piece Delivery Times
  • Mail Piece Delivery Routes
  • QR Code Activity
  • Customer Logins and Uploads
  • Driving Directions usage
  • Duplicate Records
  • Changes of Address
  • Clicks, Scans and Exposure
  • Live Job Production flow
  • Postage and Service costs

TRACKING PORTAL

Login 24/7 for live details and tracking on all your projects.
Reports include:

  • LIVE Jobs
  • Job History
  • Postage Calculator
  • Bonus Bucks
  • Mail Piece Tracking and more

Our systems send detailed full job reports in daily or weekly emails. When each project is completed an email is sent summarizing details. Mailing projects get emailed live links to interactive maps of geographical areas targeted and the live USPS delivery data.

Our Portal first launched in 1999 and has since become an important part of our many Direct Mail Cloud Services.

Tracking Map

Tracking Map - iPhone

Tracking Map

Tracking Map - Top Zips

Tracking Map

Tracking Map - USPS

 

 

 

 

BONUS BUCKS

Track all the bonus bucks you earn in the CSG Direct Bonus Bucks program.  “Bonus Bucks” is our customer rewards program.  You earn a series of different bonuses based on the type of programs you took advantage of at CSG Direct Mail.

Our customers have earned over $50,000 in Bonus Bucks over the last year and they are redeemable up to $1000 per month at a time.  This is a real valuable program and our clients use them for free mailings and digital printing services all year long.

INTELLIGENT MAIL BARCODES

Intelligent Mail Barcodes (IMB) are the newest USPS Barcode that combines US Postnet and Planet Code Barcodes. CSG Direct is a Full Service Intelligent Mail Barcode with Confirm provider and leads the industry with some of the newest IMB innovations.

CSG Direct US Mail Tracking Systems track every single piece of direct mail you send with simple look-ups using your in-house customer account numbers.

Apple Approves CSG Direct Mail 2.0

The only Direct Mail App in the iTunes store just got approval on the 2.0 Version.

CSG Direct Mail app in iTunes app store

Direct Mail for your smartphone

This is a very exciting Direct Mail update for us and the industry as a whole. In this update we have added summary graphs for postage and service expenses so you can manage your costs.

We have made this version Full Service IMB Compatible and we also added multiple plant tracking which is a perfect fit to our multiple customer location tracking.

Welcome to the Direct Mail Cloud!

CSG Direct Mail is available in the iTunes app store

Main New Features…

EXPENSE REPORT:  View a monthly, quarterly or annual expense report on all postage and service costs.  Quickly match your sales for each month to the direct mail campaigns that created that success. Track the number of pieces of mail you send each month and more.

FULL SERVICE IMB:  The Postal Service is quickly separating the men from the boys with the Full Service IMB vs Postnet, Planet Codes and Standard IMB Services.  Add to that USPS Confirm and ACS services and you better have your game together.

We Do!

MULTIPLE PLANT TRACKING:  With our own Print and Mail Project Tracking tied directly together with our mailpiece IMB and USPS Confirm tracking we needed to accommodate mail locations from plants all over the country. The primary reason was to support our expansion to our second plant in Las Vegas but we built it so we can now add locations easily.

CUSTOMER MUTLI TRACKING:  Some of our customers have multiple stores, multiple casinos or multiple locations in general all managing direct mail campaigns. Now you can manage all your locations on your smartphone or iPad at the same time.  Find out who is kicking butt and who is getting their butts kicked.  See who is on schedule and who needs additional support.

We put you in the drivers seat with all the technology wrapped up in easy to use tools, with just the information you need, placed right at your fingertips.

We are CSG Direct Mail.
Better Results Fast

We are your print and mail partners and The Greatest Value in Direct Mail

CSG Direct Mail app US Mail Tracking at PCC

The Northern Nevada Postal Customer Council Direct Mail vendor fair took place last Friday, the 19th of November; at the Atlantis Casino Resort in Reno Nevada.

This was Reno’s first direct mail vendor fair in a very long time as the new PCC board is revamping the local chapter.  The PCC used to be held in the state capital of Carson City but has since moved to Reno since it is the SCF and the main BMEU for the region.

Direct Mail Booth

CSG Direct was there (of course) to show off lots of our current technologies and direct mailing innovations. We brought samples of our variable data personalized printing, dimensional or textured printing, personalized 2d barcodes, Intelligent Mail Barcodes and of course our direct mail tracking application CSG DIRECT MAIL.

We had hoped to bring samples of our newest variable personalized digital mapping for direct mail printing but they were not ready in time, so we’ll save those for another day. We didn’t really need the variable maps though, since our direct mail application on the iPad stole the show.

We brought two iPads so we could show many as many people as possible as the crowds gathered around our booth. Michael Hemphill jokingly declared, “We come from the future” as he proudly demonstrated his newest US Mail Tracking innovations.

US Mail Tracking

It has been over a year now since we designed our first tools for US Mail Tracking using the US Postal Services Confirm Services. The US Postal Service got the ball rolling with the new Intelligent Mail Barcodes and we ran with it to create some of the nations most innovative US Mail Tracking Tools to-date.

Today we launched a website that takes this innovation even further. www.trackdirectmail.com is the launch of what will become the nations most publicly accessible US Mail Tracking tools in the nation.

At Trackdirectmail.com you can demo the live mapping tools that are incorporated into CSG Direct’s Direct Mail Portal for live project tracking. You can also directly track any Live tracking numbers that CSG Direct has assigned for your mailpieces.

Last but not least, We have also launched our 3rd and most impressive US Mail Tracking Widget.

With this US Mail Tracking widget you can have IMB based direct mail tracking embedded into any website in the country. This takes direct mail tracking to the next level.

If you would like US Mail Tracking embedded into your website or if you would like to be one of our additional beta sites just contact me and we can arrange it.