STOP THE PRESSES, BRANDED PERMITS BEING REJECTED

no branded indiciasSTOP THE PRESSES, BRANDED PERMITS BEING REJECTED Developing Story 7/27/2012

The USPS has decided to stop accepting any mail with branded permits of any kind – TODAY.

Permit holders all over the country received certified letters today 7/27/2012 (we did too) with a formal cease-and-desist on using anything other than standard font permits. So as of this moment they are rejecting mailings all over the country if you have one of these permits.  These permits have been used for years and we received no advanced warning.  Even mailings with partial drops last night cannot be completed today without covering the permits with generic black and white permits.

STOP THE PRESSES!!  They are forcing us to apply labels by machine and by hand to cover all permits before they can be accepted.

Change the permits on your art before you print..

If you are about to press Print call Paul Erickson at 800-881-2150 ext 17 for up to the minute information.

Story developing, more details to come…

UPDATES:

The Postal Service has a long track record of rolling out changes to their rules and regulations in a very slow and methodical manner. For example, the upcoming requirements in January that eliminate discounts for anyone using the old Postnet barcodes have been discussed since 2010 or earlier.

However, that history aside, the Postal Service surprised us all recently with a rule that rejected mail all over the country without any prior notice at all.  The US Postal Service will no longer accept decorative company indicia permits like this one:

Branded Postal Permits

Branded Permit

Marketing departments all over the country have modified their permits to be more decorative to take full advantage of the direct mail customer experience. Wither you put your casino name in your permit with a fancy font or completely colored it like we did (above), they are no longer allowed.

The only correct and acceptable company-indicia permits are built more like this:

Acceptable Postal Permit Indicia

Standard Permit Indicia

Like I said, traditionally they would give a long drawn-out notice. Sometimes it seems that they don’t understand the processes we must all go through. Mailings all over the country were already approved and on the press or being completed when these rejections started happening on August 1st.

If you would like us to take a quick free look at your permit situation, just let us know.
We’re happy to help!