US Mail Tracking

It has been over a year now since we designed our first tools for US Mail Tracking using the US Postal Services Confirm Services. The US Postal Service got the ball rolling with the new Intelligent Mail Barcodes and we ran with it to create some of the nations most innovative US Mail Tracking Tools to-date.

Today we launched a website that takes this innovation even further. www.trackdirectmail.com is the launch of what will become the nations most publicly accessible US Mail Tracking tools in the nation.

At Trackdirectmail.com you can demo the live mapping tools that are incorporated into CSG Direct’s Direct Mail Portal for live project tracking. You can also directly track any Live tracking numbers that CSG Direct has assigned for your mailpieces.

Last but not least, We have also launched our 3rd and most impressive US Mail Tracking Widget.

With this US Mail Tracking widget you can have IMB based direct mail tracking embedded into any website in the country. This takes direct mail tracking to the next level.

If you would like US Mail Tracking embedded into your website or if you would like to be one of our additional beta sites just contact me and we can arrange it.

Trackmymail.com is Mocking Us

Trackmymail.com placed a new ad this month that directly mocked us and our reporting system. To their credit, I thought this was hilarious. Here is the ad. I love all the nuances, actually. I love the mocking of our mapped reports as well as the dice and cards since we are in the gambling state of Nevada.

There are really very few players on the frontline of direct mail tracking and only two of us have time-tested tracking and reporting systems, so it is very obvious when they make fun of someone who they are talking about. They got their first taste of our product at the Chicago Graph Expo show this year when Postalsoft was showing our product at their booth as a developing add-on for Desktop Mailer software customers.
(we are Desktop Mailer distributors and users – great stuff!)

Now, Trackmymail.com has been around the longest – most of us know that. We are the young new team on the block that feels that this can be done better and cheaper.  I mean, they charge for their service and our services are often bundled in for free. They need you to pay on every mailing for their business model to work.

Their service better be darn good to compete with free.  How much do you want to pay?

The internet is revolutionizing industries – including our own. Within 5 years these services will be free everywhere you look, so we decided to start at free right now.  Why not lead the way?

So as their pay service becomes obsolete over time, we will probably hear a lot from Trackmymail as they try to convince everyone that they would be better off paying for their service as opposed to receiving free services. However, our entire industry is run and developed by data geeks like us here at CSG Direct, Inc.  Do they really think they can get us to pay for database work?

Our systems collect and display the data and YOU can export it and use it any way you like. That’s the age we live in and that is how our system works – you decide how much to pay.

So much Direct Mail Information to Cover

I really should have started this a year ago. So much has been happening that is HUGE.
I will cover as much of it as I can without sounding like I am talking about the past all of the time.  Here is a small list of stuff we’ve been powering through:

Americas First Public US Mail Tracking Systems

In 2008 US Mail Tracking for the masses became possible. We will be adding lots of tools for this in 2009 but let’s remember 2008 for this astounding innovation:

Track Direct Mail

US Mail Tracking Systems Tracked 15 Million Pieces of Direct Mail

Our proprietary US Mail Tracking systems have successfully tracked over 15 million pieces of direct mail advertising through the US mailstream online, in real time. That’s 15 million pieces followed across the country individually, like you do packages. Using our new proprietary system, coupled with the USPS’s new Intelligent Mail Barcodes, a business can finally track the progress of its mail campaign using its own customer ID or account number.

US Mail Tracking

Some of the system’s more popular features are the interactive reports as each piece crosses the country. This has been the dream in direct mail for decades and it’s finally a reality! Bulk mail can now be tracked just like more expensive alternatives such as UPS and FedEx.

This new system was originally built as an addon to our proprietary online project tracking system.  We continue to redefine the mailing services industry! Now that our newest system has proven itself operational I feel we truly have proven ourselves to be “the greatest value in direct mail”.

Additional tools and applications are being built around this new system to make this new technology accessible for every direct mail customer in America. This new product’s uses seem endless. The technology allows database-marketing companies another level of strategy to reduce postage, find lost mail and help customers that may experience problems with the nation’s mail stream. CSG Direct has already starting using these tools to track mail responses and customer interaction as well.