The cost of a First-Class stamp is rising to 46 cents, up from 44 cents currently. That is a 4.5% increase starting in 2013.
One of the more common postage rates we all pay as direct marketers is the 3-digit and 5-digit barcode-automation rates. Those rates are scheduled will increase to 26.6 cents and 24.7 cents respectively. Those rates have only been raised 2.2% for 2013.
If you would like to do some comparisons here are the 2012-Postage-Rates.
It’s a smaller increase then expected
A lot has been said in the news lately about the US Postal Service having trouble with reduced mail volumes and the cost of pension payments. With all that hype you would think that postage would be doubled in the coming year to help make up the shortfall.
That is just not the case.
Interesting new programs proposed for 2013
Some of the other programs being planned for the coming year include:
- Direct Mail Mobile Coupon/Click-to-Call
- Earned Value Reply Mail
- Emerging Technologies
- Picture Permit
- Product Samples
- Mobile Buy-It-Now
These programs will continue on the successes of the QR Promotions offered summer 2011 and 2012 that we helped our customers take advantage of. Both programs earned customers discounted postage for active QR-based hyperlinks to websites. The rules have changed along the way so we will have to wait to hear more about these new programs in the months ahead.
An interesting development on the branded permit problems we told you about in recent months is the “Picture Permit” promotion planned for 2013. It looks like they swept us out of our fancier designer permits recently so they could bring it back as an income opportunity.
Intelligent Mail Barcodes Required!
Well the day has finally come that the US Postal Service is requiring everyone to be using the new Intelligent Mail Barcodes (IMB). CSG was a pioneer in these “Intelligent Mail Barcodes” and have launched some very detailed tracking systems including our CSG direct mail app in the iTunes Store.
These new barcodes allow for twice as much data as the older Postnet Barcodes and replace the double barcoding that was done in years past with Planet-Codes.
Unlike direct-mail-centered digital print shops, many printing companies have struggled to keep up with this new technology. CSG Direct has led the way in maximizing the opportunities these new barcodes present for you.
If you would like a direct mail quote from a direct mail company on the bleeding front edge of technology, you can get a digital printing and mailing quote here.