We just received final written confirmation from the US Postal Service that any mailing that has not had addresses move-updated will be charged a $0.07 per piece more.
Scan of letter here
The Deadline is January 4th, 2010.
Move Updating is the process of comparing your database to all the change-of-address forms on file with the US Postal Service. This is done electronically by CSG Direct during the mailing process. However, we are not able to process it for you if you have not submitted the required PAF form to us.
We help our customers earn discounts all the way from .44 each down to .067 per piece. All Direct Mailers are now required to Move-Update their mailing list within 95 days of mailing to get these discounts. We can help you with that process!
We’ve been an National Change of Address vendor for over 5 years now. These requirements have been coming for a long time now and they are finally upon us.
From the text of the letter: “On January 4th, 2010, we will treat both First-Class and Standard Mail to the same assessment for non-compliance. Both classes will be assessed a $0.07 per piece additional charge on pieces determined at acceptance to have an error rate above a 30% tolerance level, based on sampling.”
More NCOA information
even more NCOA information
The US Postal Service has not officially locked down penalties for not processing NCOA yet, but we all know it’s coming any day now. The original deadline was May 11, 2008. We have been an NCOA Licensee since 2005 so we were way ahead of the curve.
There is a new US Postal Service PAF Form now that allows for direct data entry into the form so handwritten errors are gone.
Everybody needs to fill out this new PAF FORM so we have it on file for the US Postal Service; it is good for 1 year.
National Change of Address (NCOA) has been a huge bump in response and accuracy with out customers direct marketing. We reduce the number of pieces you need to send to get the same results. That pleases the budget and everyone involved.
In the past 17% of your database would expire per year as your customers moved. Keeping up on customers moving was extemely expensive or just plain impossible. Now this new service keeps you database accurate and helps you market smart. It truly is the best service the US Postal Service has created in decades.
Let us show you all the benefits of a CSG-cleaned database by getting a direct mail quote from us.