FREE Personalized Mobile Sites for USPS QR Barcode Summer Sale

FREE Mobile Sites for Summer Sale

FREE Mobile Sites

The most remarkable direct mail offer ever presented.

So the USPS is having another QR Barcode Summer Sale.  This time they have added a twist. The QR Barcode must take the user to a Personalized website or mobile shopping cart.

This is a major hurdle for most vendors but the Post Office wants to prove what a dynamic media they can be and we are here to help.

CSG Direct is giving away 40 Personalized Mobile sites that capture email addresses and cell phones (double opt-in). 

These simple mobiles sites use the QR Code on the mail piece. This drives customers to a personalized mobile site with their customer number and looks up their name on the fly.
(Try the barcode to see a demonstration).

Scan this Barcode. Every barcode is unique, this one is for Michael

This program qualifies you for all the Postal Service Summer Postage Discounts and collects new contact options from your client on their favorite personal handheld device.

We’ve seen response rate increases from 2.5% to 21% with these sites.
(on top of your normal response)

<<== SERIOUSLY, Just scan the barcode on the left and enter your cell phone number for a quick data capture and email opt-in demonstration.

Here are the program Details:

  • 40 Free Sites will be built for the first 40 customers that qualify.
  • Your company logo, Colors and Special Offer Text
  • Capture both text and email
  • Double Opt-in via text
  • Final Data returned with PlayerID or Account#
  • Earn full USPS Discounts + Summer QR Discounts
  • Includes US Mail Tracking by PlayerID in mailstream

Your customers give you their email addresses and text/cell numbers in this program. Cannot be combined with other discounts. A commitment of 3 or more mailings is required.

Making it fun is easy and gets the highest results

Use this program in a drawing or contest for everyone that enters their email address and cell phone. Run it all summer, the longer the contest the better.  At the end of the program we send you the accounts with updated emails and phone numbers and you can invite them in to make an event out of it.

This is a “Better Results Fast” programs that helps you save postage, get marketable data from your customers and get a much higher response rate on your campaign at no additional cost.
This is the most remarkable direct mail offer ever presented to you.

To qualify for a free mobile site request one here.

You deserve a direct mail partner that cares and does everything possible to help you win.
We are driven to Help you win! 

21% Direct Mail Response Rate

Digital Personalized Christmas Cards

Personalized Christmas Card Campaign

There is nothing I enjoy more than seeing the light bulbs come on when I teach people how to use player databases to personalize the players direct mail experience. Personalization is not about using your customer names in the art anymore, that isn’t the secret sauce.

Instead of “telling you” about personalization I am going to show you how. You’re about to learn how to personalize the content of your direct marketing to get better results on your next mailing. I have a great example of a mailing that many of you got to play with recently.

Our personalized Christmas card program got a 21% response rate.
Sharing the details of our own database marketing efforts is the best way to share some of our better ideas. It’s a behind the scenes look at a high response campaign you’ll get ideas from.

Campaign Layers make it fun and effective
We never think of marketing as a 1-touch experience so we did our Christmas mailing as a 5-Touch Campaign. 5 easy touches created better results fast so lets walk through them.

Personalized outgoing campaign touch 1

Touch 1: They received a personalized Christmas card with multiple fascinating components worth sharing with co-workers for greater brand sharing and interaction. This included variable maps from Santas house to show how Santa would travel to deliver gifts to you. It also included a personalized message and a personalized QR code embedded with customer# that was scanned to get a gift.

We also created variable outside envelopes to personalize and localize the message from our closest facility.  Customers nearest to our Las Vegas direct mail plant received their mailer from our Las Vegas plant for example. Variable envelopes are very effective and a huge upgrade on traditional ‘static’ direct mail envelope mailings.

Try the Mobile Site here

Touch 2: is our clients interaction with the personalized card and their smartphone. 21% of our recipients scanned these barcodes with their phones so don’t underestimate the smartphone evolution. The personalized QR Code (a working sample to the right) was used to drive a personalized mini-site. We built the QR Code so that no log-in is required and we could track who is using the program. There is a hundred uses for these barcodes when tied to mobile mini-sites.

High Response Direct Mail Mobile Site

Direct Mail Mobile Site

Touch 3: was a personalized mobile-website driven with auto-login we built into the QR Code in Touch#2. These really are easy to make and there is no end to the automated tasks that can be triggered by these small but powerful mini-sites. Our mini site was a Christmas question to see if you were naughty or nice. Your response drove a variable gift card held by Santa on your cell phone.  This was very cool as we watched the live tracking behind the scenes as entire marketing teams were playing with this and sharing it with co-workers. Gifts were tiered and variable.

Database drives personalization

The database varied gifts and triggered campaign steps

Touch 4: was triggered by the live program database to send a timed text-only personalized email. We integrated our normal corporate email footer and personalized message from your favorite member of our staff congratulating you for winning something in our Christmas program. I love this part for many reasons; it plays to our service brand and engages the customer with their CSG rep in a positive way. (a real behind-the-scenes tour)

Final Direct Mail Campaign Touch

Final Direct Mail Campaign Touch

Touch 5: was the final campaign step where gifts cards were sent out each day triggered by the database. We designed a gift card mailer for delivery of Santas gift card. The primary mailer and the followup mailer were designed together and the second mailing was triggered for immediate response to the first mailer. This easy step is not done enough these days.

That was easy and fun!
This program was creative, inexpensive and easy to execute. In the past this kind of campaign was intimidating for most people. But now you can enjoy the giant response rates and stay within your budget too.