Wednesday February 1st, Today is our 3rd day at the Raving’s 14th Indian Gaming National Marketing Conference
So far this conference is one of the coolest conferences I have had the pleasure of attending. I would like to thank Dennis Conrad and the rest of the Raving team for partnering with CSG Direct Mail. I would also like to send a special thanks to Christine Faria (seen here in magic mode) for everything she does to make the event magical for everyone. We are big Raving fans of Chris. : )
Today we had another workshop and it was my largest class of the week. Great way to end the week! Casino marketing teams are blessed with so many options and so much data to work with.
This conference has me so excited! We are on fire and everyone is excited to implement the fresh ideas learned from this conference. Make sure you join us next year!
Here’s a link to the Raving Consulting Website
Tuesday January 31st, our second day at the Raving’s 14th Indian Gaming National Marketing Conference
Today was my first workshop for the week. As a group we brainstormed for ways to leverage our current available data and create images and themes for our mailers. When doing this you have to think beyond a single mail piece and visualize personalized mailers for each customer to create a unique experience.
That’s not a new idea, but we are working on how to make big variables easy to implement so we can get better results fast.
Lots of great ideas were shared but I’m not here to dictate that to the blog. I just want to share the fun we’re having and the great stuff everyone is learning. Here’s a picture taken while I was setting up before the workshop.
We drove 4.5 hours from Las Vegas to Rancho Mirage, California today to get set up at the Raving’s 14th Indian Gaming National Marketing Conference. It was a crazy drive through 29 Palms but I trusted my GPS! We’re just getting setup today so there will be more to talk about tomorrow. Here is the sign from the registration table.
Agua Caliente is the host property for this event. This is my first visit to Agua Caliente. It is a beautiful property. It reminds me of a mix between Thunder Valley Resort and Redhawk Resort in Nor Cal or possibly Red Rock in LasVegas.
We got our booth set up and met with everyone, but for the night I will be working at my mobile office in my room (below). The rooms are fricken’ sweet!
These are cell-phone pics. I will have much better photos for my next update.
Tomorrow I lead a workshop on personalized direct mail and variable graphics and themes.