EPS Direct Mailing Marketing Awards

The EPS award acknowledges great direct mailing marketing design and execution as well as follow-through, tracking, results and strategy. Campaigns and mail pieces recognized by EPS are exceptional in marketing and creative detail. These entries interact with their target audience in a fashion that creates profitable results.

“EPS” is an industry insider abbreviation for “Envelope”, so it is all about direct mailing marketing. As the marketing industry has changed the EPS judging criteria has too. EPS evolves with the times and if certain criteria and modern postal and response methods are not utilized than it affects the scoring of entries.

We live and breath results and our best clients measure those results.

The EPS award is not  limited to print oriented results. We thrive in new and emerging areas with mobile, web, text and email components included. We dig into the campaign and judge it by effectiveness, thoroughness of how well the physical mailed piece drove the action.

EPS Awards categories:
1) Best Mail Piece Design
2) Best Direct Mailing
3) Best Mailing Campaign

Primary Qualifications:
1) Effective Creative Design
2) Call-to-Actions
3) Overall Marketing Strategy
4) Tracking of Results

The EPS awards are judged for the best ideas, most creative uses and the finest executions.
We acknowledge the best of your entries in direct mailing marketing!

If you are interested in us presenting awards to your group please contact us: service@csgdirect.com or 800-881-2150 x12

We may be willing to sponsor or contribute to your AAF Meeting, PCC Meeting, Ad2, American Marketing Association, PR group or other similar awards functions.
(Award categories are chosen to best meet your events members, theme or goals)

Past Winners:

Meyer Rosene -Best Mailing Campaign

A. Carlisle -Best Mail Piece Design

DRGM -Best Direct Mailing

DynaGraphics -Best Direct Mailing

KPSB -Best Mailing Campaign

DRGM -Best Mail Piece Design

Peppermill Hotel Casino, Reno NV -Best Mail Piece Design

Cirus Circus Hotel Casino, Reno NV -Best Mail Piece Design

Smith & Jones -Best Mail Piece Design

GMAA -Best Mailing Campaign

The Future of Direct Mail

the-future-of-direct-mailTHE FUTURE OF DIRECT MAIL

When you work on the leading edge in direct mail innovation you have to be excited about what the future has in store for direct mail marketing. As innovators, our view of the future of direct mail marketing is quite a bit different than most peoples.

To most people direct mail is a pile of paper inside their mailbox filled with postcards, coupons and hiding bills and checks amongst the pile.

We see a trusted delivery system accountable to every home in America with a box for us to place any kind of relevant message or offer to whomever we choose. We can specifically choose an audience from a long list of local and national consumer profiles and individual personal data and speak to that person on an individual relevant level.

What other form of media has a long-standing trusted space to place portable and sharable physical messages with your brand, offers and contact information on it?
A huge advantage!
Every other form of media requires consumers to take notes, remember details, act on impulse or dig through spam and viruses to receive.

Billboards clog the roads and sky distracting you when you are driving. TV Commercials hit you one after another for products and services you don’t want or need when you are watching your favorite show.  Nobody likes commercials in their movie or music entertainment.  Online ads, spam and new website viruses are ruining the internet.

With the advances in digital variable printing and the personalization and accuracy of database driven marketing, Direct Mail is going to be the only legitimate form of marketing in the future. Everything else will be spam and annoying!

To win you have to stand out! You cannot just be another postcard in the mailbox. Make “New Innovations” part of your bid requests. When you work with the right vendor you get actionable and inexpensive ideas to keep you ahead of the pack.

It’s time for the world to learn “cost-per-response” as well.
Accountable marketing will always win the day.

WHO WE SERVE BEST

Every company that markets a product or a service is a potential client but may not be who we serve best.  Many companies fall pray to the armies of salespeople for Radio and Television ads. Many people are also confused by all the Postal regulations, databases, permits, design and print aspects of direct mail marketing.  We understand.

We tend to work with people that understand all the forms of media and have lived with the results of lack of results of each. You can find a weakness in every form of marketing but there are very few you can find a return on investment in like Direct Mail. Experienced marketers get that and we enjoy working with them the most.

Experienced marketers understand testing, versions, tracking results and adjusting. Direct mail marketing is the most accountable and adjustable to those that apply the science.

Our Favorite Industries:

  • Banking
  • Gaming
  • Tourism
  • Medical
  • Grocery
  • Dot.com
  • Non-profits
  • Education

Direct Mail app

CSG Direct is most famous for innovations in direct mail tracking and the 1st Direct Mail Smartphone app to market. We are a Direct Mail Marketing and Digital Printing company with deep roots in barcodes and tracking.  Our Direct Mail app is Amazing!

DirectMail-Iphone

CSG Direct Mail app

When you have to work with less, you need a vendor that brings more to the table. We continue to redefine what people expect from their direct mail vendors. We are the direct mail business model of the future and The Greatest Value in Direct Mail.

You deserve live job tracking, piece tracking and the highest level of accountability in the palm of your hands and available for whenever you are questioned about your work.

iTunes app link

LIVE PROJECT TRACKING

Have all project details at your fingertips.  Is it printing? Maybe it’s being folded? Did they receive the mailing list? Did it go out yet? When is it going out? Active marketers juggle lots of details and there is no standardized way to tell how well a project is going or why it is taking so long.
Until Now!

No more making phone calls every day, leaving messages and waiting for callbacks.

Direct Mail Cloud Based Services

With a complete Red Light / Green Light system you know if we are waiting on you or if the project is moving as planned. You get live access to the status of each project updated directly from our production floor as the project progresses.  You deserve a high level of accountability from the direct mail industry and we are leading the industry with unmatched minute-by-minute accountability.

USPS CONFIRM

After we complete your mailing and it is delivered to the US Postal Service the accountability goes to the next level.  Our Direct Mail app offers live feedback from all the US Mail sorting equipment across the country so you can tell when it is actually getting delivered. You get unprecedented accountability on the U.S. Mail delivery.

HISTORICAL DETAILS

Look-up past projects to get full audited details on postage, pieces, processing and final delivery timing.  See how long it took to get delivered and then adjust your next mailing for greater success. This is just one way we help you get Better Results Fast.

INTERACTIVE MAPS

Interactive Google Maps show the areas you targeted in your mailing. Zoom in-out and touch any zip-code to see how many pieces you mailed. This is a direct mail cloud service that our customers use and enjoy on the fly, in their hands and available 24/7.

CUSTOMER LOOKUP

Customer Lookup inside the US Postal Service nationwide mail stream is the holy grail for the direct mail industry and we invented it. Using your own customer ID numbers you can find the mailing you have sent them and then see the route, dates and times of the entire delivery process mapped out in interactive Google maps. We Dream Big!

All of this is available only at CSG Direct Mail and live on your smartphone.

iPhone Direct Mail app

iPhone Direct Mail app

CUSTOMERS GET THIS SERVICE FREE AND YOU DESERVE IT!

Variable Maps

Variable Maps for Personalized Direct Mail

old style direct mail map

old style direct mail map

We’ve all placed a static map on a direct mail piece or on a brochure or website to help a prospective client understand where we are and help them find us.  Depending on where we are and how far out we are mailing to we might show great local street detail or just a star on a national map to indicate where we are on the country.

Variable Maps Sample

Variable Maps Sample

 

In this modern age of internet, GPS and live driving directions why not personalize this experience and provide a map for each client that gives very specific turn by turn directions to your facility, branches or event locations?

Direct Mail Maps program

CSG Variable Maps program

At CSG Direct Mail we built our own proprietary programs licensed with MapQuest. We built these systems here at CSG so we can customize these maps in many ways.

DRIVING DIRECTIONS

We produce “licensed for print” MapQuest personalized map images and personalized driving directions for each mail piece.

Personalized driving directions and a physical map on your direct mail makes your offer more actionable and keeps your brand in your clients hand for the entire trip.  These maps add value to the direct mail piece beyond the easy driving directions.

You engage on a personal level that few marketing mediums can reach.

Variable-Maps-Sample

Variable Maps Art Sample

We can also beautify this variable map graphically by sizing them to match other graphics and layering them into other art elements. This sample map art is layered into a dashboard GPS.

Variable Direct Mail maps are rare, leading edge and licensed for print.

 


CSGurl

Our variable mapping is also supported by our url conversion and tracking systems. CSGurl converts lengthy url strings like:  http://renodirectmail.com/index.php/2011/07/personalized-printing/ to a string like: http://csgurl.com/print

This is the easiest way to pass digital driving directions on a direct mail piece.  Direct mail recipients can use smartphones, tablets and desktop computers to see full detailed driving directions and a live map online.

You can also embed the variable CSGurl string into a Quick Response barcode.

Direct Mail for iPhone v1.2 Released

Direct Mail for iPhone v1.2 Released

After the launch of CSG Direct Mail for iPhone in April we received a lot of feedback about the features you crave most.  So we went back to the data lab and built them!! Pivoting around our US Mail Tracking datasets some really robust features were born.

iPhone      Customer Lookup

With the release of Version 1.2 we have added CUSTOMER LOOKUP.

This is a very unique feature where you can look up your own customers based on your own inhouse account numbers or player id’s.

Once you have found the client you are looking for you can see instantly which mailings you have sent him in the last 90 days.

Then select one of those mailings and you will see the actual piece tracking from our tracking system.

We display the dates times and locations of every time the US Postal Service processed your mailpiece anywhere in the country.

US Mail Tracking    Map

This is direct live feedback about the path that individual mailpiece took to get to your client with dates and times from each stop along the way.

I have never been so excited about ANY postal related service I have ever seen created in 20 years.

This is the evolution of mail.

Look Smart, be in control and have all your direct mail information at your fingertips. You are now prepared for those crazy questions you know you are going to be asked.

How many times have you been in a meeting and someone told you that somebody didn’t receive their mailpiece?   Plenty!

Now you can look them up without getting up.Direct Mail for  iPhone

This tool answers all those common daily questions you have never had answers to before.

Find CSG DIRECT MAIL in the iPhone app store and we have Android and Palm mobile versions as well.  Best of all, it’s free to our customers.

Consider switching to CSG Direct today, The Greatest Value in Direct Mail

Direct Mail Marketing Strategies (5 of 5)

Direct MailerStrategy #5) Tracking and Reporting for Success

Every sale in your company should be recorded where the sale came from.  EVERY SALE!!  If you miss this trick you will throw 3/4 of your annual direct mail marketing dollars in the trash.

I know it feels like you drive your own fate and ‘shoot from the hip’ with your ‘gut instincts’ but don’t be so vain that you don’t track the number of sales and value of each from every thing you sell.

This applies to direct mail as well.  Every redeemed piece should be recorded in your CRM tools.  CRM tools you say? If you don’t know what they are or don’t have them in place you and your job are at serious risk.  It’s the year 2010 – get serious.

The strongest businesses around got there by using math, reports and tracking sales. So how are you going to come anywhere near them if you don’t know where your wisest marketing dollar was last year.

Here are some things you should be tracking.

What brought the customer in? Did they see your sign or did a friend tell the to check you out? Did they see your ad n the paper or were they just at the store next door and liked your window display.  Whatever it is you want to focus some effort there.

How much did they spend? If the people than randomly walk by your store spend an average of $20 per visit, but the people that drive to your store directly spend $100; you’ll want to spend more time on your direct mail and print ads since they earn you more money.

Who are your multi-trip customers? If you have customers that return to your business time and time again would you know who they were?  Identify loyalty and reward it! Then give them an offer for them to bring a friend.  Birds of a feather do what?

Who are your top spenders? If they like your products why do you wait for them to randomly come in?  Personally invite them for something they would like.  It’s really simple if you take action.

Your best Direct Mail Marketing strategies start with you understanding your clients and learning how to market to each type of client. If you are not tracking anything how will you ever do that?

Step up; it’s not a game you want to lose.

Direct Mail Marketing Strategies (4 of 5)

I’m sitting down with a client the other day and we are discussing the direct mail giveaway offer and the size of the mailing list. One of the people at the table says, “We’ll if we’re mailing 10,000 people we need to reduce the size of the offer, we cannot afford to give that much away”. This is a typical answer from a newbie.

Strategy #4) Don’t be stingy with your offer

The entire idea is to make sure you offer everything you can to each individual where you maximize profit and results. This is what personalization is all about. If one guest is worth offering $20 to get them in and another person is worth offering $100 to, you can do that easily with variable data printing. If you only offer $20 to both people you usually eliminate the response from the $100 guest and your company is full of $20 guests.

As far as “Everyone showing up” You have to ask yourself how many people are really even paying attention to your offers. Direct mail is a numbers game and the more you water down your offers the fewer the number of people that really even care.

Let’s say for example I was giving away a free car and I mailed 1000 people to give them away.  I would only likely have to give away 50-60% of those at most.  First off there are a huge percentage of people in your database that don’t read direct mail at all. The there would be skeptics, then people that forget to respond, etc.  So you might get a 50-60% response with a free new car.

So when you take your $50 offer and decide to lower it to $15 you are likely taking your 3% and cutting it down to 1% or less. You are also drawing in a much cheaper crowd.  If $15 is important to someone they are not likely wealthy enough to be a good customer buying all your goods and services, are they?

Make sure you use your customer historical sales to manage to offer everybody the most you can, based on what they average to spend.  Then you get sales from all levels of your customers and not just the cheaper ones.  Don’t guide your business smaller and smaller by catering to your cheapest of customers by getting cheap on your offers.

But then again don’t offer the best you have to your cheapest customers either. I hope you are tracking your customer sales and building offers based on their value.  I truly hope you are!

Dot-com Return to Direct Marketing Reality

I just got off the phone with Network Solutions; they called me about some services I let expire. It seems that even the formidable web domain registrar has decided not to count on email broadcasting. They’ve instead moved to reduce lost sales through direct marketing like normal brick and mortar businesses. They actually picked up a phone and called me.

Email Sucks for business communication. You are rarely sure if your customers received it and if they did they may have just deleted it. Sure, it works some of the time but with all the filters and trash that ends up in your email box nobody can count on it as their only form of communication. Dot-com businesses are smart enough to finally give in to the real world reality.

It is just as true today as it has been since before the internet existed, direct sales and direct marketing are still the most effective form of sales today.

ebay paypal direct marketing

It doesn’t stop with Network Solutions either. Last week (the reason I thought to Blog on this) I received a call from Ebay. I had a bad transaction with a seller and I had to file a Paypal claim.  Not only was I able to reach PayPal.com on the phone every single time I called, Ebay also called me after the transaction to see if they could help smooth over the relations with the seller.  No, Really… They called me.

I was fascinated as to why they called me and it turned out that they are trying to protect the reputations of sellers that sell high-ticket items.  But I was most impressed by how Ebay worked to smooth out relations AFTER I was already paid back by PayPal.

Now not all dot-comers have “stepped into the light” when it comes to picking up the phone but I have felt a lot of this lately.  I have had positive real world conversations with Network Solutions, Ebay, PayPal and facebook.  I still have had no luck even finding a phone number for google adwords though.

added: I have also received direct mail from Microsoft, Yahoo, Ebay and more..

Direct Mail Marketing Strategies (3 of 5)

In Direct Mail Marketing we usually have a product we want to sell and we try to find the best way to sell it. We then work every trick and angle we can think of to develop the best response possible.  Have you ever thought that maybe this is backwards?

Strategy #3) Sell what your database tells you to! Direct-Mail shoes

Do not tailor your database to your offers, tailor your offers to your database. You need to send things your customers want, not just what you want to sell.

This is where direct mail tracking pays huge dividends.  On every mailing and every promotion you ever do you need to find ways to track and record sales and all sales details on each person.  This is the only way to develop what each individual likes about your products or services. Information is King!

An example is trying to sell coats to people that buy shoes. Sure you can likely sell some of them coats but for best results sell them more shoes.  Then, if they like black shoes; quit trying to sell them blue ones.  If they don’t like laces, promote shoes without laces to this particular person.

Variable data printing makes this easy!

Why are you pushing coats on your shoe people, anyway?

Sure, maybe you have an inventory of coats to sell too. But you should make those a secondary offer that follows directly behind what you know your customers like first.  “Buy 2 pairs of [insert favorite shoes here] and be entered to win this fabulous coat.” Then when they are buying all these shoes, you get them to try coats on and tell them about the coat sale this weekend too.

If you do not have the data to know what your customers have bought and how to personalize with variable data printing, you are at the right place here at CSG Direct, Inc.

Variable Data Print Sample

There is a huge separation in businesses that track sales and those that do not.

If you do not track your customers preferences you are going to lose in your competitive marketplace. You will lose!  Your competitors will win more sales with less money. You will win fewer sales and spend much more marketing dollars to do it.

Direct-Mail Perfect fit

Direct Mailing is still the Best Marketing

Direct Mail

At least with CSG Direct is it !!

Even as new forms of direct marketing emerge in this new era, direct mailing is still setting the bar in response, results and accountability in marketing. Most every other media cannot get you out of the most expensive parts of marketing – prospecting. In Fact, most advertising dollars wasted on broad shotgun prospecting.

Direct Mail is very focused on sales and generating revenue.

Experience will tell you that there are 2 levels of marketing.

The first level is the most expensive and that is to find out who is interested in your product or services.  Prospecting or acquisition marketing is where you spend money to broadcast who you are to the public and see who responds with interest in your product or service. This is commonly done with Television, Radio, Newspaper, Billboards, Websites, Yellow pages, Magazine ads, Telemarketing and sure Direct Mail of course too (however it is more direct, personal and accountable in prospecting).

The second level of marketing is what you do with all the customers and prospects that contacted you with any level of interest. This is where all your long-term income is made. You see, once you have a list of people who like what you do you can build long-term relationships with a direct sales approach. This includes direct in-person sales, tele-sales, direct mail and email. (I will save social networking for a later topic – it follows email)

That is the proper order for results too:
1) In-Person sales cost the most and sell the most.
2) Tele-Sales still utilizes personality and relationship but you are easily pushed into voicemail hell.
3) Direct Mail is something they have to see and touch and they can save it and share it with others in the home or office.  They can keep it for later too. Direct mail costs much less than in-person or tele-sales but you can sell a proportionally less amount too.
4) E-mail, currently the lowest form of marketing. Sure, if you have a relationship and are working on projects with a client it is great.  But for sales and marketing it is the easiest to avoid, delete and annoy.

So the main point is that long-term SALES happen in a DIRECT approach not in broadcast prospecting or print ads. So decades of experience say you build a comprehensive database (or many) with as much detail as you can. Then you send very specific offers to very specific people.  You then follow that up in-person, via telephone and personal emails too. IN THAT ORDER FOR BEST SUCCESS!!

Only go back to prospecting when you have maximized your current list of interested customers and prospects.  Why would you go talk to 1000 people that are not interested when you have 100 that are and you haven’t sold them anything yet?

We can help you build a business plan for successful marketing too! Your first step is to contact us or let us give you a direct mail quote to start.