2012 Mobile Barcode Summer promotion

This year’s big summer promotion from the US Postal Service will offer a 2% discount for mail that sports a mobile barcode that sends consumers to e-commerce or personalized websites.

For the second year in a row, the USPS will be “giving money away” in July and August to demonstrate the value of physical mail in an increasingly digital world, and encourage its customers to try out technology linking physical mail to online content via mobile phone scanning codes.

BACKGROUND AND PROGRAM DESCRIPTION
The 2011 Mobile Barcode Promotion was successful in generating increased interest in the use of mobile technologies in direct mail. Mobile technologies continue to be one of the fastest growing marketing sectors, and mailer resources will be increasingly diverted to this medium. As technology changes the marketing landscape, the Postal Service must ensure that direct mail continues to be a relevant part of the marketing mix.

The 2012 Mobile Commerce and Personalization Promotion provides mailers with an upfront postage discount on qualifying Standard Mail® and First-Class Mail® letters, flats, and cards that contain a mobile barcode or similar print technology that can be read or scanned by a mobile device. The technology must lead the recipient to either:

1. A webpage that allows the recipient to purchase a product or service on a mobile device.
OR
2. A personalized URL, which leads to a web page that is unique to an individual recipient.

Registration Begins: May 1, 2012
Program Period: July 1 through August 31, 2012
Discount Amount: 2% of eligible postage. The mobile barcode discount is calculated in
PostalOne!® and applied to the mailing statement at the time of mailing.
Normal postage prices as listed in the published price schedule apply to
the mailing, and the discount is applied to those prices.
Eligible Mail Classes: Standard Mail® letters and flats
Nonprofit Standard Mail letters and flats
First-Class Mail® presort and automation letters, cards and flats

Program Registration: Participants and/or mail service providers must register on the Business Customer Gateway. Mailers agree to participate in a survey about the promotion. Registration opens May 1, 2012 and will continue throughout the promotion period.

MAILING SUBMISSION REQUIREMENTS
Documentation/Postage Statement: Mailings must be submitted electronically via mail.dat, mail.xml or Postal Wizard.

Participating mailers will be required to affirmatively claim this promotion on electronic postage statement submissions. All mailpieces in a mailing statement must be eligible for the promotion. Note, the discount must be claimed at the time of mailing and cannot be rebated at a later date.

Mailing Date: Mail must be tendered for acceptance during the promotion period, July 1, 2012, through August 31, 2012. Qualified PVDS mailings that are verified and paid for by August 31, 2012, will be accepted at destination entry postal facilities through September 15, 2012.

IMB Requirements: Automation mailpieces must contain an Intelligent Mail barcode.

Postage Payment Method: Postage must be paid using a Permit Imprint, or Precancelled Stamp permit. Some Meter Permit mailings may qualify. OMAS and “Official Government Mail” mailings are not eligible for the promotion.

The two-dimensional barcode or similar print technology which takes a consumer to a mobile optimized site that either enables mobile commerce or is personalized for the recipient. All qualifying mail must contain a mobile barcode or equivalent technology that can read or scanned by a mobile device (this includes two-dimensional barcodes, tags, and watermarks). The mailpiece must also contain text near the barcode or image providing guidance to the consumer to scan the barcode or image. Additional requirements are listed below.

Mobile Commerce
If the barcode is used to facilitate mobile commerce:
• The destination web page(s) must contain information relevant to content of the
mailpiece, and some or all of the service(s) and/or product(s) advertised in the mailpiece
must be available for purchase on a mobile device.
• The destination web pages must reside on a web site platform that contains (or is deeply
integrated with) a checkout functionality so that consumers can complete the purchase of
the good or service referenced in the mailpiece through a complete mobile optimized
experience.
• Websites used for e-bill payment of prior purchases, or regularly scheduled payments
(weekly, monthly, bi-monthly, quarterly, etc.) for goods and services are not eligible.

Mobile Personalization
If the barcode leads to a personalized website:
• For each mailpiece recipient, the web address is unique to the recipient, as is the content
of the web page.
• Unique web page content is based on relevant customer data such as prior behavior, life
stage, segmentation, and demographics.

REQUIREMENTS AT THE TIME OF MAIL ACCEPTANCE AND POST- MAILING
At Mail Acceptance: The mailer must provide a hard copy, unaddressed sample of the mailpiece showing the placement of the mobile barcode to the acceptance clerk. If a mailing contains mobile barcode mail from multiple mailers, a hard copy sample of each mailer’s
mailpiece must be presented. If mobile personalization is used, at least two samples must be submitted in order to demonstrate that the web addresses are unique to each recipient.

Post Mailing Requirements: All mailers who receive the discount must retain an electronic or hard copy sample of the mailpiece until October 31, 2012, and if requested by the Postal Service must forward such sample to the promotion program office.

The great thing about all this is that it WORKS! Our personalized Christmas card program got a 21% response rate. That was easy and fun! This program was creative, inexpensive and easy to execute. In the past this kind of campaign was intimidating for most people. But now you can enjoy the giant response rates and stay within your budget too.

We’re known for The Greatest Value in Direct Mail – Better Results Fast, Bonus Bucks, Free Online Advertising, and comprehensive Direct Mail programs. We live and breathe direct mail strategy, digital printing and results! You will get your greatest results right here! We have the testimonials, the skills and experience, you have a project. So Let’s do your next Direct Mailing Together!

Information provided by the United States Postal Service. Download the 2012 Mobile Commerce and Personalization Promotion Guide.

Raving Consulting tells its fans about 21% response rate from QR code direct mail campagin

Raving Flash. Late Breaking News, Compelling Ideas, Just Plain Good Stuff for the Gaming Industry!

We never think of marketing as a 1-touch experience so we did our Christmas mailing as a 5-Touch Campaign. 5 easy touches created better results fast! This program was creative, inexpensive and easy to execute. In the past this kind of campaign was intimidating for most people. But now you can enjoy the giant response rates and stay within your budget too.

Read the original article here.

CSG Direct Mail has over two decades in variable data printing, casino direct mail, variable direct mail maps, US Mail Tracking, randomization, personalized emails, personalized websites, QR codes and much more.

For more information about Raving Consulting call 775-329-7864.
To learn more about CSG Direct Mail visit the CSG direct mail website.

The Post Office Ruined a Mailing

Some of our customers direct mail pieces were crushed in the belted mail transport equipment so badly that the foiling inside the folded mailers was shredded off and stuck to the other side of the mailer. Normally this can’t happen unless it’s 260 degrees.  We’re in just as much awe and disbelief as you are.

We believe it is the OCR equipment sorting and re-sorting the pieces down to carrier route level.  We noticed all kinds of  scuffs, wheel skid marks and damage across the pieces. All of this is probably from over-sorting or at least over-abuse of the pieces.

I get it, they have lots of mail to process quickly. On the other hand, they are being paid big dollars to deliver a marketing message to our customers.  They should do what they can to protect those pieces if they want customers to pay for this service.

I have been working with the US Postal Service for 24 years and I have a lot of friends employed there. I just wish they were held accountable to quality as much as we are.

Our customer is extremely upset! Their promotion is ruined and the profits that were to be generated from this promotion to pay wages and create jobs is lost for February. Do you think there is anyone at the postal service that can help them out?  On some occasions it can be like working with the Government and all its levels of bureaucracy. That’s why I am venting.  The USPS hurt one of our clients (inadvertently, I assume) and the client wants me to “fix it” somehow.

In a true capitalist society I would threaten to take our mail to another postal service unless they step up their quality but that’s just not an option with the USPS, is it? When you mail as much as we do you have greater odds of being involved when the USPS does something wrong.  That doesn’t make it hurt any less.

We are working through several options to help our customer turn this around and save the month. The plan we’ve put together should accomplish that.

At the end of the day when something like this happens it just creates a huge loss of confidence in the process for good direct mail clients.

Direct Mail App USPS Confirm Report

113 million Confirm scans in our Direct Mail Smartphone apps

The US Postal Service reports that CSG Direct Mail has mailed 29 million pieces of mail since March 20, 2011 resulting in 113 million scans from USPS Confirm. This has created one of the largest US Postal Service oriented data collections by a private party in US History completed by CSG Direct Mail.

This data is available live in our CSG Direct Mail app and segregated down to individual mailings by individual customers and you can look up each piece by customer account (or player id)#.

A great free service from CSG Direct Mail for our direct mail marketing customers.

Find the CSG Direct Mail app in the iTunes Store.
Also available as a mobile site for Android and other smartphones.

USPS Confirm is a trademark of the US Postal Service.

Revised Mailing Standards on Folded Self-Mailers and Unenveloped Mailpieces

The Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM[supreg]) 201.3.14, to provide new standards for folded self-mailers (FSM) and unenveloped mailpieces that are mailed at automation or machinable prices. To avoid confusion with revised standards for FSM mailpieces having loose enclosures, the Postal Service renames mailpieces that are designed to carry discs, and expands the standards that apply to tabs to include folded self-mailers.

Effective January 5, 2013.

FOR FURTHER INFORMATION CONTACT: Craig Vance (202) 268-7595 or Susan
Thomas (202) 268-8069.

On August 15, 2011, the Postal Service published a Federal Register proposed rule (76 FR 50438-50441) for changes to the design and construction of folded self-mailers and unenveloped mailpieces that are mailed at automation or machinable prices. The proposed standards were issued after two years of collaborative work with mailers to analyze and test a wide variety of folded self-mailer letter-size designs. In response to the proposed standards, the Postal Service received 51 comments. Many of those who commented provided input on more than one aspect of the proposal. Each comment was given consideration and modifications were made to the proposed standards when possible. This final rule will be adopted based on our proposed rule with only minor revisions. These standards do not apply to cards, envelopes, booklet style letters, or mailpieces designed to carry discs.

The final rule includes DMM recommendations for design elements and sealing methods for FSMs. To avoid confusion about the types of mailpieces included in this change, the Postal Service renames mailpieces that are designed to carry discs in 201.3.4. To simplify the requirements that apply to tabs that can be used to seal unenveloped letter-sized mailpieces, DMM 201.3.11 is modified to include folded self-mailers. The final rule also includes recommended revisions to the proposed requirements based on observations of a wide variety of FSMs tested over the past several years.

Although the effective date of these revisions is not until January 5, 2013, we encourage all customers who prepare FSMs mailed at automation or machinable prices to begin conversion to these design concepts as soon as possible.

A folded self-mailer is formed of panels that are created when one or more unbound sheets of paper are folded together and sealed to make a letter-size mailpiece. The number of sheets in the mailpiece and the number of the times the sheets are folded determine the number of panels. Sheets that are bound by one or more staples are not considered folded self-mailers even when all other preparation recommendations are met.

The maximum height for all automation and machinable FSMs is 6 inches and the maximum length is 101/2 inches, with a maximum thickness of 1/4 inch. The maximum weight of three ounces is applicable to all mailpieces prepared without envelopes.The paper basis weight for folded self-mailers is based on book-grade paper unless otherwise specified and varies depending on the total weight of the mailpiece and/or optional elements that are incorporated in the design. The final fold must be at the bottom for all designs except oblong style pieces. For oblong-style FSMs the final fold is on the leading edge. Tabs cannot be placed on the bottom open edge of an oblong-style FSM. A minimum of two tabs will be required to seal all FSMs when tabs are used as the sealing method. Tabs used as seals may not have perforations. Glue may be used as an alternate sealing method when applied according to the standards for FSMs.

After January 5, 2013, folded self-mailers that do not meet these requirements will be assessed postage as follows: First-Class
Mail[supreg] and Standard Mail[supreg] customers will pay nonmachinable prices; Periodicals mailers will pay nonbarcoded prices.

Overview of Comments

Eleven commenters
recommended that the proposed standards be abandoned and asked that no changes to the existing mailpiece format be made at this time. The commenters cited the economy and the lack of equipment capable of producing the types of designs expressed in the proposed standards. Commenters were also concerned about time and cost incurred for mailpieces that may already be designed and produced, but not mailed. Many new formats and sealing requirements not defined in current standards for FSM are added. To accommodate the mailing industry, the Postal Service will delay adoption of the new standards until January 5, 2013. This postponement will provide enough time for mailers to complete outstanding contracts for mailpieces that do not meet the new standards and will allow those pieces to be entered as automation compatible folded self-mailers prior to the effective date. Mailers entering FSMs before the effective date are encouraged to design and prepare their mailpieces using these standards. Four commenters expressed concern regarding the Postal Service’s proposal to require an additional tab on mailpieces weighing more than one ounce. As pieces get thicker and heavier it becomes more difficult
for those pieces to pass through processing equipment. The mailpieces do not retain their integrity and cause jams and damage to the mail and processing equipment. Heavier weight FSMs experience more stress on the leading edge, especially when it is not a folded edge. An additional tab placed on the lower leading edge improves efficient feed capability
and serves as added protection for the mailpiece during processing. The additional tab also maintains closure as pieces are handled and processed multiple times. Until January 5, 2013, three tabs are recommended to maintain sufficient sealing and to provide additional protection for heavier mailpieces and specific design formats.

Three commenters asked why it is necessary to limit the number of panels within an FSM. The number of panels affects the shape, thickness, and ability to create crisp folds required to maintain a streamlined shape. It also reduces the amount of stress placed on closures, and maintains the integrity of a mailpiece from acceptance to delivery. However, in order to provide increased options and ability to qualify for automation letter prices, the Postal Service will increase the allowed panel count to 12 for FSMs constructed of non-newsprint paper. Additionally, to accommodate the common practice of including half-pages in quarter-fold pieces made with newsprint paper, we increase the panel count for quarter-fold FSMs to a maximum of 24 panels.

Seven commenters expressed concern about the 101/2 inch-maximum length requirement. They expressed concern because smaller sizes will decrease the amount of space available to print advertising in a single mailpiece, and in some cases stock mailpieces will need to be redesigned to conform to the new size requirements. The FSM study revealed that, similar to booklets, mailpieces that exceeded 9 inches in length experienced a decline in machinability with significantly higher rates of damage and jams. The Postal Service maintains the proposed maximum length of 101/2 inches to balance the need for machinability with the customer’s need for the maximum amount of usable space.

Eight commenters questioned the thickness standards of .05 and .09 inches. USPS[supreg] revises the language to clarify that these thickness standards apply only to interior loose enclosures (single sheets that are not captured by the folds) and attachments. The standard for maximum thickness of a finished FSM letter is 1/4 inch, the same maximum thickness for all letter-size mail. Additionally, we allow the insertion of remittance envelopes, meeting all requirements for enclosed envelopes within automation letters, as enclosures when the envelopes are incorporated into the first (manufacturing) fold of the quarter-fold mailpiece format.

Two commenters asked that tabs made of material other than paper and tabs with perforations be used as seals for FSMs. To accommodate this request, the current standards that describe the types of materials used to manufacture tabs are expanded to permit their use for both booklets and FSMs. Tabs with perforations may not be used as a seals.

Nine commenters asked for clarification of tab placement and the number of tabs required. Section 201.3.14.4 is revised to clarify sealing mailpieces using tabs. Studies showed that sealing FSMs with one tab did not provide sufficient closure to withstand the rigors of automation processing for letter-size mail. The requirement to seal with a minimum of two tabs is retained.

Two commenters asked to use glue to seal the lead and trail edge instead of gluing along the top edge when the final fold is the bottom edge. We have revised and clarified the language to allow this as an additional sealing option.

One commenter suggested that the paper basis weight is unreasonably high. The basis weight of paper is one of the major factors that affect the machinability of a mailpiece. Pieces prepared with lower paper weight were unable to withstand the rigors of automation processing, resulting in higher rates of damage and jams and a diversion to more costly flat sorter and manual processing methods. We retain the paper basis weights as proposed.

One commenter asked about the perforation cut-tie ratio. The necessary cut to tie ratio is based on many correlative factors. A ratio that provides enough strength to prevent premature breaking of the perforation tie is needed. This need is balanced by the necessity of preparing a perforated line that can be opened by the recipient without causing unintended damage to the mailpiece. Due to the significant variation in cut-to-tie ratios of mailpieces currently in the mailstream, we modified the proposed standard and will allow a 1 to 1 cut-tie ratio for all perforated lines. The Postal Service will monitor the performance of mailpieces prepared with perforations and if the 1 to 1 ratio does not prove sufficient for machine processing, we will modify the standards to require a higher cut to tie ratio. Customers who have mailpieces that do not meet this reduced standard may ask that the FSMs be sent to the Pricing and Classification Service Center for review.

Three commenters asked for clarification regarding the need to print address information in a mid-to-left position. Section 201.3.14.10 is introduced as a recommendation for folded self-mailers produced on uncoated paper. Testing revealed higher rates of delamination and peel-back (cosmetic damage) to the lead edge of uncoated (raw) paper. This type of damage often exceeded 1/2 inch in length and impeded the ability of letter sorting machines to read address elements.

With this final rule, the Postal Service implements requirements and options that describe the construction of folded self-mailers and other unenveloped mailpieces. These standards allow significant design flexibility while maintaining mailpiece automation compatibility and address most current and proposed designs. Mailers designing and mailing FSMs before the effective date are encouraged to prepare mailpieces using these standards.

The Postal Service adopts the following changes to Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM), incorporated by reference in the Code of Federal Regulations.

I’m a Digital Variable Data Printing Press Operator and Technician

The people that ask what I do for a living are frequently taken aback by my initial, truncated answer.

I’m a Digital Press/Machine Operator and Technician for a company called CSG Direct Inc.

Such conversations tend to go one of two ways at this point:
Those that have seen our commercial, usually hilariously start singing the jingle to me.
Those that haven’t often question the nature of what I do or ask, “What is that”?

The longer I work at CSG Direct, the more I’m finding the most appropriate and accurate answer to the second question. I think I’ve narrowed it down to a clear and concise execution of verbal symmetry:

We’re not only in the business of Direct Mailing, We are the future of Direct Mail!

It is, all too frequently, easy to write this off as your standard brainwashed stock phrase and go with the reductive viewpoint of Direct Mail being the junk mail that you ask for as unfortunately, this is what I find most people presently understand it to be.

However, people’s minds begin to open to the idea of what’s involved when I tell them I can expand no further upon the nature of my work as sensitive information is involved.

My experience has taught me that this is important and priceless (both in the short and long run) in an age where competitors (telemarketers and maverick consultants) flippantly use Client/Vendor biometrics in a way that’s arguably fiscally and ethically invasive and offensive.

The team at CSG Direct Inc. aims to either refine these crude attempts into something valuable or make such situations a thing of the past. Value. At the end of the day, that’s what it’s all about.

That is why we, as a company can afford to make the ostentatious claims; because we get the job done, efficiently, timely, respectfully and in a manner that keeps all-around satisfaction at a high.

I Print. Therefore, I am. Still, I’d like to leave you with the idea that whatever may happen to come off my machine, if it has your name on it, it will be something that you can value. It’s not just MY focus it’s ours.

Regards,

Data Tips: Deduping and Suppressing

Cleaning a database of dedupes is one of the simplest ways to maximize its efficiency for your data marketing needs. This includes many small steps, but two are imperative when mailing to your customers.

The first is deduping. Deduping is simply the process of removing duplicate records. There are several different options you can choose to go by when deduping, this allows your marketing campaign to be as efficient and direct as you would like. For example, here is a list of deduping options that CSG offers.

One Per Individual Deduping

Individual Exact – This matches the address, first and last name, and zip code. So, if there is a Bob Smith at 123 Liberty Lane in your list twice one will be exported out of your list.

Individual Tight – Compares the same as above, but those that sound alike, such as: Christopher Ryan at 123 Liberty Lane, Chris Ryan at Liberty Lane or Jonathan Smith or John Smith. These are considered the same person and therefor a dedupe.

Individual Exact and Tight deduping comes in handy when your mailer has individual offers like the example below.

John Smith at 150 Freedom Dr. gets 100 bonus points
Sally Smith at 150 Freedom Dr. gets 120 bonus points

Although both live at the same address, they both have different first names therefor are not deduped out by using Individual Exact and Tight. This allows you to market to multiple people within a single household. Furthermore, you can market variable offers to every unique individual inside your data list.

One Per Household Deduping

Resident Exact – Dedupes the list by address and zip code only. So regardless of name if two or more records have the same exact address all but one record will be exported out of the main list.

Family Tight – Compares the last name, address, and zip code. This catches and slight variation of spelling that may occur between dedupes.

For example:
John Smith, 123 Liberty Lane, Apt B302
John Smith, 123 Liberty Lane

The above is a dedupe, although one of the above addresses contains an apartment number, the bottom record must be deleted in order to prevent the targeted clientele receiving multiple mailers for the same marketing campaign.

Resident Exact and Family Tight are handy for generic mailers that don’t have variable offers. There is really no need to send a mailer to everyone in a household for the same event, not only is it over marketing and annoying to those receiving the offer, but it is a waste of print and postage expenditures.

One Per Company Deduping

Company Exact – Much like Individual Exact with the exception that it compares the Company Name instead of the First and last along with the address/zip code.

Company Tight – Matches Company names that sound alike and have the same address/zip code.

For example:
Flag Makers Incorporation, 123 Freedom Way Suite 202
Flag Makers Inc. 123 Freedom Way Suite 202

This is obviously a dedupe, but wasn’t picked out by Company Exact because “Incorporation” was abbreviated in one and not the other.

Company Exact and Tight is only used when a list contains a company field.

There are instances where you will have First and last name fields along with a company field. This opens the possibility that several individuals at the same company and address will be in your list. Whether you want each of those instances to be mailed to will be entirely up to you.

Suppression

Suppression is when two different data lists are deduped against each other; whether it be Individual Exact, Resident Exact, etc.

This is typically utilized when you don’t want to mail to customers that were previously mailed to in recent marketing campaign.

So you can see that there is a lot that can be done to with these two data processes that can save you some big bucks, prevent your mailers from annoying your targeted audience, and ultimately insuring that you are getting the best out of your data.

Modern Database Marketing with Direct Mail Personalization

Direct Mail Personalized

Direct Mail Personalized

Modern Database Marketing with Direct Mail Personalization

In the database marketing industry, we always throw around the word “personalization” as if everyone already understands what we mean.  It really is a generic term.  Are you telling personal secrets? Are you talking about how much they drank on their last trip? Are you getting too “personal”?

The problem with using a generic term to describe what we are doing is that everyone has their own idea what the term means.  To some people in the industry “personalization” means using the recipient’s name somewhere in the copy of the direct mailer.  That is what it meant… five to ten years ago!

Modern personalization  is an incredibly different animal that is not well represented by a one-word term.

Modern personalization is one-to-one conversations with each customer, en mass.

For example, Customer Mary visits the casino with her husband and enjoys playing Keno and eating at the buffet.  Customer Jim is single and likes to come to your concerts, drink beer and bet on sports. How do you make one invitation that appeals to both of these people?

Just putting “Hey Jim” in the direct mail piece is usually not enough to make an offer more appealing to him if it isn’t relevant to his interest in your property.

A customer asked me the other day why they get so few responses to their concert promotions.  They mail out 10,000 pieces and get 100 responses.  “How come?” they asked.  Well it turns out the exact same 10,000 people are invited to each concert and they aren’t sure if those particular people share a like for each particular type of concert.

They need to code their database with music interests and invite people that enjoy the type of concert you are promoting.  This is the first step in modern personalization.  Put the right act or promotion in front of your customers that like that act or promotion.

Music is a great way to have this conversation but it applies to everything about your Hotel Casino property. You don’t promote 80s hair band music to 60 year old guests and you don’t promote the steak house to people who like the buffet.  Send blackjack invites only to people that like blackjack and send slot tournament invites only to people that like slot play.  This is the heart of high response marketing.

This can be done all in ONE direct mail piece!

With today’s modern technology we can do all this in one direct mail piece. There are only a couple of hurdles to making this possible. First you have to find the easiest ways to match your event and hotel casino offerings to the guests that like each of your amenities.  This is best established by tracking EVERYTHING your customer does.  For example, you need to track the types of rooms they stay in and the types of food they prefer on property.

Next we need to establish things about your clients that you currently do not have access to.  For example, do they golf? Are they married? What kind of music do they like? What kind of occupation are they in?  There are many ways to do this with in-house surveys or modern data-append services using some great outside consumer databases to gather new information.

Finally, the last step is to learn how to build a marketing matrix.  This is a spreadsheet where we describe the differences in each dataset we have pulled and what offers each database receives.  Basically, we query each special interest we can find to market to and make a map to which offers will be rotating in each direct mail piece.  This  personalizes the offers, look and feel of each piece.

The art

Now the fun happens. We build four different art sets for the invitation.  One design caters to blackjack players, one design feels more like buffet and keno, one design is 80s hair band and buffet and the last design is a golf themed piece that includes a slot tournament and steakhouse offer for those people we know like those.  This is all for offers for the same weekend, of course.

We compile your databases together and rotate the graphics in the printing and outputting process.  This is the recipe for high response modern direct mail personalized casino marketing.

Everyone gets something that appeals directly to them and their interests in a gaming experience.

The biggest gain is that over time each person in your database starts to feel like your property is their favorite because it appears that your product is exactly what they are looking for.  Every player gets a unique experience that feels most comfortable to them and they end up visiting more often.  This gives you a greater share of their annual gaming budget.

 

CSG Direct Mail is proud member of the Better Business Bureau

You cannot be a trusted Direct Mailing and Variable Data Printer if you are not A+ rated by the Better Business Bureau

The vision of the better business bureau is to promote an ethical marketplace where buyers and sellers can trust each other. In order for a business or company to be a part of the Better Business Bureau one needs to follow certain standards. These Standards for Trust are a comprehensive set of policies, procedures and best practices focused on how businesses should treat the public – fairly and honestly in all circumstances.

Build Trust
Establish and maintain a positive track record in the marketplace.

Advertise Honestly
Adhere to established standards of advertising and selling.

Tell the Truth

Honestly represent products and services, including clear and adequate disclosures of all material terms.

Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

Honor Promises
Abide by all written agreements and verbal representations.

Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.

Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.

Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.

All BBB accredited businesses as well as CSG Direct Inc. have agreed to live up to the Standards for Trust. At CSG Direct, we have a long history in honoring these trusts. Our direct mail team helps us create new mailing services that help you out from the moment you pick the phone to call us.

We are direct mail trainers, mailroom managers, database marketing managers, mail room service equipment operators and technicians. We know you aren’t “dabbling” in direct mail and neither are we. We have one of the friendliest, most experienced mailing services teams in the direct mail business.

“There are a lot of direct mail companies out there and everyone talks a good talk. We know that our gaming clients need this critical resource to execute their direct mail campaigns. We believe we have found the right partners in Michael Hemphill and his team at CSG Direct Mail. What’s unique about CSG, and especially boy “technical wonder” Michael, is that they are always looking for the latest tools to keep their clients at their most effective. They are not only a partner of Raving’s, we have been their client as well. We look to our partnership with the CSG Team – and sharing them as a strategic resource with our customers.” -Dennis Conrad, President and Chief Strategist, Raving Consulting Company

We live and breathe direct mail strategy, digital printing and results! From experience; if you always reach for ‘the cheapest bid’ it may be best to not mail at all. The road to Direct Mail success is littered with the bones of people who thought they tried direct mail only to have failed because they thought they we’re saving a couple bucks.

National Indian Gaming Association Associate Member

We are a proud direct mailing and variable data printing partner associated with the National Indian Gaming Association.

The National Indian Gaming Association (NIGA), established in 1985, is a non-profit organization of 184 Indian Nations with other non-voting associate members representing organizations, tribes and businesses engaged in tribal gaming enterprises from around the country. The common committment and purpose of NIGA is to advance the lives of Indian peoples economically, socially and politically. NIGA operates as a clearinghouse and educational, legislative and public policy resource for tribes, policymakers and the public on Indian gaming issues and tribal community development.

We plan on sharing our expertise throughout the gaming sector!

CSG Direct is cutting edge in Casino Direct Mail. CSG has innovations in Variable Mapping, Personalization, Casino Data Processing, and Live US Mail Tracking of every mail piece. CSG is staffed with decades of Casino Database Marketing experience and the most experienced mailing services team in Casino direct mail. -NIGA

The mission of NIGA is to protect and preserve the general welfare of tribes striving for self-sufficiency through gaming enterprises in Indian Country. To fulfill its mission, NIGA works with the Federal government and Congress to develop sound policies and practices and to provide technical assistance and advocacy on gaming-related issues. In addition, NIGA seeks to maintain and protect Indian sovereign governmental authority in Indian Country.