Using Direct Mail Maps for Personalized Mailings

So you want variable maps on your mailers to give your customers directions to your business? Great! Let’s learn how to set it all up to make it work!

DESIGN AND SPECS
Your first step is deciding exactly what you want your mailing to look like and getting CSG Direct Mail your information so we can output your maps.

1) Design your mailpiece and decide where your map will be placed

Design your mailpiece

Design your mailpiece

2) Measure your map area and send us the dimensions of the map area in inches or pixels

3) Choose your markers using the pdf provided below and send us the codes for both the START and END makers you would like
DOWNLOAD MapQuestMarkers

4) Provide us with your database and tell us what locations you’d like for START and END

5) We will create your variable maps

 

PULLING IT TOGETHER
If we are doing your mailing, you’re done!
All you need to do at this point is send us your artwork and we’ll take care of everything else!

If we are providing you with maps and you are doing your own mail outputs, follow the instructions below for variable output in InDesign.

1) Set up your file in InDesign, and link to your database using your variable program

2) Define and assign your variable area however your program requires it

3) Place/link your map

4) At this point you will need to make sure that your map is scaled correctly for your variable area

Use the fitting command to do this

 

5) Once you have it looking the way you like, you can do your mail output

 

That’s all there is to it!


Preparing Your Variable Mapping Mailpiece

Are you ready to use variable maps on your mailpiece to give your customers directions to your business? Great! Let’s learn how to set it all up to make it work!

DESIGN AND SPECS
Your first step is deciding exactly what you want your mailing to look like and getting CSG Direct Mail your information so we can output your maps.

1) Design your mailpiece and decide where your map will be placed

Design your mailpiece

Design your mailpiece

2) Measure your map area and send us the dimensions of the map area in inches or pixels

3) Choose your markers using the pdf provided below and send us the codes for both the START and END makers you would like
DOWNLOAD MapQuestMarkers

4) Provide us with your database and tell us what locations you’d like for START and END

5) We will create your variable maps

 

PULLING IT TOGETHER
If we are doing your mailing, you’re done!
All you need to do at this point is send us your artwork and we’ll take care of everything else!

If we are providing you with maps and you are doing your own mail outputs, follow the instructions below for variable output in InDesign.

1) Set up your file in InDesign, and link to your database using your variable program

2) Define and assign  your variable area however your program requires it

3) Place/link your map

4) At this point you will need to make sure that your map is scaled correctly for your variable area

Use the fitting command to do this

 

5) Once you have it looking the way you like, you can do your mail output

 

That’s all there is to it!


Variable Maps

Variable Maps for Personalized Direct Mail

old style direct mail map

old style direct mail map

We’ve all placed a static map on a direct mail piece or on a brochure or website to help a prospective client understand where we are and help them find us.  Depending on where we are and how far out we are mailing to we might show great local street detail or just a star on a national map to indicate where we are on the country.

Variable Maps Sample

Variable Maps Sample

 

In this modern age of internet, GPS and live driving directions why not personalize this experience and provide a map for each client that gives very specific turn by turn directions to your facility, branches or event locations?

Direct Mail Maps program

CSG Variable Maps program

At CSG Direct Mail we built our own proprietary programs licensed with MapQuest. We built these systems here at CSG so we can customize these maps in many ways.

DRIVING DIRECTIONS

We produce “licensed for print” MapQuest personalized map images and personalized driving directions for each mail piece.

Personalized driving directions and a physical map on your direct mail makes your offer more actionable and keeps your brand in your clients hand for the entire trip.  These maps add value to the direct mail piece beyond the easy driving directions.

You engage on a personal level that few marketing mediums can reach.

Variable-Maps-Sample

Variable Maps Art Sample

We can also beautify this variable map graphically by sizing them to match other graphics and layering them into other art elements. This sample map art is layered into a dashboard GPS.

Variable Direct Mail maps are rare, leading edge and licensed for print.

 


CSGurl

Our variable mapping is also supported by our url conversion and tracking systems. CSGurl converts lengthy url strings like:  http://renodirectmail.com/index.php/2011/07/personalized-printing/ to a string like: http://csgurl.com/print

This is the easiest way to pass digital driving directions on a direct mail piece.  Direct mail recipients can use smartphones, tablets and desktop computers to see full detailed driving directions and a live map online.

You can also embed the variable CSGurl string into a Quick Response barcode.