In this article we talk about how Marketing Parcels increase customer loyalty.
Today was just like every other day but when I opened the mailbox I was surprised to find a box inside. “What is this?” I wondered.
My birthday was over a month ago. Could it be a belated birthday gift? I don’t know. Maybe I ordered checks and forgot to expect them. Maybe it’s something from Amazon.com or Ebay?
WHAT IS IT? All the other mail was quickly forgotten.
As I walked back to the house that the box was all I remember about my mailbox. I stuffed the rest of the mail in my folded arm and carried the box home like it was something special; something fragile and that box had all my attention.
We are all so easily excited and highly curious about sealed boxes. It’s like we are programmed as a child on Christmas day or birthdays and special occasions. This curiosity of this moment was no exception, my heart actually raced a little. It’s an interesting phenomenon.
In the marketing space of the mailbox, the box wins, hands down.
When you think about that moment at your mailbox don’t you think we should all be mailing boxes to our most important customers? If we can make them feel special and have them hold our brand in their hands with excitement and curiosity then we can create a lifetime relationship.
It’s not as expensive as you might think; especially when you look at the increased response rates and long-term relationship the investment creates for you. Our best guests have so many options delivered to them each month. A box from you can increase your wallet-share of business.
What’s that worth? Perhaps millions!
Quite honestly it doesn’t have to be too elaborate either. You can use a very thin box and insert an invitation, 2 tickets to your event and a special parking pass. I would also include a personal note from the host as well. Make it special!
The US Postal Service even has a special category of box mailing called “Marketing Parcels” that allow for up to 16 ounces of weight and up to a 9”x12”x2” box that gets special discounts.
Get your best clients to brag about your casino to their friends. Make them feel special and prove you care about their business. Postcards have their place but don’t let them replace the more effective approach to client loyalty that includes irregular parcels, boxes and fed-ex or UPS envelopes. Show guests they are special to you and that you look forward to spending more time with them.
The increased loyalty will be obvious to your bottom line.