QR Code Placement Guide

The Mobile Barcode Promotion from the U.S. Postal Service® runs July 1, 2011, through August 31, 2011. Business Mailers can get a 3% upfront discount on First-Class Mail® and Standard Mail® letters and flats.

To help you out a bit we’ve made our very own QR code placement guide to help you when designing your mailers.Direct Mail QR Barcodes

You can download the QR Placement Template here.

The template is designed for a 9×6 postcards but the guidelines seen apply to all letter rate mail pieces. Additional the mobile barcode should not be placed within 2″ of the actual postage indicia when the indicia is not placed in the described “indicia zone”.

Mobile barcodes provide a connection between print and the digital world. They are two-dimensional and can be read by smartphones that have a 2-D barcode app/reader. When scanned, these mobile barcodes can motivate your audience to take immediate action. For example: make a purchase, register for an event, or download a coupon.

Be sure to follow these rules and for more information click the link or scan the QR code at the bottom of this post.

• Mobile barcodes must be two-dimensional and readable by a mobile smartphone. One-dimensional barcodes do NOT qualify.

• Mailing documentation must be submitted electronically, and mail must be sent with postage paid through a permit imprint. Current methods include: Mail.XML, Mail.dat, and Postal Wizard.

• Participating mailers are required to affirmatively claim this promotion in electronic postage statement submissions, certifying each mailpiece contains a mobile barcode either within the contents or on the outside of the mailpiece.

• All mailpieces in a postage mailing statement must contain a mobile barcode.

• With the exception of the Intelligent Mail® barcode (IMb) full-service discount, only one incentive per mailing will apply.

• The objective of the two-dimensional mobile barcode on eligible mailpieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate. Two-dimensional barcodes used for other purposes – such as internal corporate operational processes, or postage evidencing – are not eligible for the discount.

• Mail must be tendered for acceptance during the promotion period, July 1, 2011, through August 31, 2011.

For more information about QR code placement and deadlines for this promotion, visit the USPS Mobile Barcode Promotion press site or scan the QR code below.

QR Barcodes in Direct Mail

Uses for QR Codes in Direct Mail

QR Codes… What are they? …What do they do? Are they for me?

These are all good questions and we will cover them. You should be asking “What do I want to appear on someone’s smart phone when they scan it”?.
…an image?
…a webpage?
…a signup page?
…a Facebook page?

Let’s start from the basics. QR codes or Quick Response codes are just like any barcode, they hold bits of information in them a computer can read. They only take it one step further! With the use of a smart phone they can connect to your company’s website, your social media site or even contact information.

These codes originally developed in Japan. If you ask anyone that’s been there they will tell you that QR Codes are everywhere and everyone has a smart phone. Here in the United States they are starting to become popular, but the downside is that not everyone has a smart phone.

There are lots of options but the most common option would be to have a QR code connect to your website, sign up page, or a certain promotion going on at your website.

Other options can be:

1. Variable Driving Directions
2. Email signup form on your site
3. Your social media promotion page, Facebook, Twitter, Linked In, etc.
4. Hotel Registration page
5. Event calendar
6. YouTube Video
7. Special casino promotion
8. Shopping cart
9. Contact information
10. Coupon

Just tell us what URL you’d like embedded and we’ll take care of the rest!
Of course at CSG Direct mail you know they can have variable content too!