The US Postal Service has not officially locked down penalties for not processing NCOA yet, but we all know it’s coming any day now. The original deadline was May 11, 2008. We have been an NCOA Licensee since 2005 so we were way ahead of the curve.
There is a new US Postal Service PAF Form now that allows for direct data entry into the form so handwritten errors are gone.
Everybody needs to fill out this new PAF FORM so we have it on file for the US Postal Service; it is good for 1 year.
National Change of Address (NCOA) has been a huge bump in response and accuracy with out customers direct marketing. We reduce the number of pieces you need to send to get the same results. That pleases the budget and everyone involved.
In the past 17% of your database would expire per year as your customers moved. Keeping up on customers moving was extemely expensive or just plain impossible. Now this new service keeps you database accurate and helps you market smart. It truly is the best service the US Postal Service has created in decades.
Let us show you all the benefits of a CSG-cleaned database by getting a direct mail quote from us.