As most everyone knows, the postal rates for First Class postage rates are increasing on May 11, 2009 to 44 cents. Whenever a rate change is announced that the general public sees, a lot of rates and classifications are also changed for the business mailers (mail houses). One of the significant changes being proposed is the size and handling of self mailers and letter-size booklets. Some of the proposed changes include:
Larger Tabs: The post office is seeking to require two 1″ tabs on self-mailers and three 1 ½” tabs on booklets (2″ on larger and heavier booklets). The placement of tabs will also be a part of the proposed rule change, with more tabs required.
Smaller Size Limitations: The postal service has determined that folded self-mailers and booklets do not process as efficiently as envelopes, and seek to require smaller dimensional tolerances. The proposed rule will limit the size of self mailers and booklets to 6″ x 10 ½” x 0.25″.
Perforated Tabs: Perforated tabs will be eliminated under the proposed rule changes.
Paper Stock: The paper stock that self-mailers and booklets are printed on will likely be amended, and the paper requirements will be based on the piece size.
These changes are intended to assist the postal service in processing mail more efficiently. Unfortunately, it places the burden on the direct mailer and businesses preparing the mailing. The post office will be able to run more efficiently, but everyone else will be slowed down due to increased processing and higher supply costs. Many current mailpiece designs that are set up as templates will need to be revisited as well. As I stated before, the increase in postage is merely a single facet of the changes for the businesses whose livelihood is put to the test with each regulatory change.
This is an important time to partner with an experienced Mailing Services company, such as CSG Direct. We can help guide you through these tumultuous changes. With our staff of United States Postal Service MQC (Mailpiece Quality Control) trained specialists, you can be certain that your project is in capable and caring hands. As marketing budgets grow tighter, customer response and cost-saving methodology are more important than ever. It is critical to market… but even more critical to market wisely. CSG Direct is a leader in direct marketing because we offer experience, value and cutting-edge innovation coupled with individuals who are passionate about our customer’s success.
The difference isn’t just noticeable…. it’s obvious!
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Guest blogger Dave Carsten is the general manager of CSG Direct, Inc.