As a mailing services provider and someone who has helped set up many mailshops over the years, I regularly find a lack of honest communication. Too often I find clients want to hold back from revealing the full details of a project for fear of putting too much on the table.
For example, a client may need to sell 500 hotel rooms in the next two weeks for fear of losing their job (random example), but instead of sharing that, they just say “I need a bid on a postcard mailing”.
Pull us into your battle! Get us involved in your mission. We have decades of experience at making things happen. Engage us!
The big crime in the scenario I just described is when they end up going with the lowest bidder because that is what they are trained to do. Then the event fails. No 500 rooms, no success – no job.
The proper bid-request should be “How can I use direct mail to fill 500 rooms in two weeks?” and then let the games begin. Now you will have idea after idea flowing your way and the good vendors quickly rise to the top. You can then make an informed decision based on your ACTUAL goals.
When you build a true relationship with a direct marketing mailing services shop as opposed to a average direct mail is an add-on vendor, you will find the direct mail success you seek.
Feel free to email me if you want to talk about it more.