I was asked to write content about some individual direct mail and digital printing services so…
BINDING AND BOOKLETS
How about some personalized binders for your next meeting? One of the biggest advantages of using a digital printer that is skilled at keeping things in order, is the cost savings of booklets and the ability to personalize them. We print, punch, drill, tab and coil bind very professional personalized binders and booklets of all shapes an sizes.
The old fashion die-cut gives way to digitally printed and personalized die-cut pieces. Match them to a colorful envelope or mail them without an envelope as Custom Market Mail. CSG Direct can take your customized die-cuts to a whole new level.
Before Inkjet addressing there were labeling machines and then pin-fed Direct Impression Printers. Our management was installing, training and repairing all 3 technologies. We have been on the leading edge of addressing, addressing software and barcoding since 1988.
Wither you just need a barcoded address or you need a return address and a personalized message added to your mailer, Nobody is more creative and flexible in Inkjet than we are.
CSG “variable everything” continues on our inkjets. Every component we inkjet print on your mail pieces can change per customer to create fully customized pieces.
When we inkjet your pieces we will print the most modern barcodes for you as well, including Intelligent Mail Barcodes and Variable QR Codes too. Then each piece can be tracked online as they travel the country and we track the QR responses too.
Everybody loves to put the fancy bling of a UV Coating onto their art. Not only does it make most art and designs look amazing but it also protects the pieces against common damage like tears, cuts, smudges and stains. The only drawback is that it costs a few cents extra and you cannot write on it once it is coated. It sure does look beautiful though!
We would UV coat everything if given the chance.
FOLDING AND TABBING
To a traditional print shop folding and tabbing are simple “finishing work”. With everything we mail being so personalized we think on a different level. We must ensure these final moves don’t ruin weeks of preparation, printing costs and event deadlines.
We know the pieces we are folding may be in a postal sorted order and will be reversed by the printing process. They also may need to be scored before printing so they don’t crack. Maybe we score them, then UV Coat them, then come back and do the final fold.
US Postal Service Tabbing requirements are constantly changing. You can make simple changes to your direct mail pieces to reduce tabbing time and money. Your mail piece may require from 1 to 3 tabs or more based on the piece. If done incorrectly your mailing can be completely rejected by the US Postal Service or bumped to higher postage.
Our Folder and Tabbing operators are USPS Certified for mail piece quality control.
Dimensional Printing is the art of applying a 5th color of raised ink in very specific areas to create a textured printed piece. We do this at CSG Direct to create a tactile feel with your piece or to create security features for coupons and offers.
We have not seen any credible statistics about response rates due to textured printing. However, we do know that when a person plays with, touches and shares your brand with others, it is a wonderful thing! We’ll help you get creative with this unique service.