FREE Personalized Mobile Sites for USPS QR Barcode Summer Sale

FREE Mobile Sites for Summer Sale

FREE Mobile Sites

The most remarkable direct mail offer ever presented.

So the USPS is having another QR Barcode Summer Sale.  This time they have added a twist. The QR Barcode must take the user to a Personalized website or mobile shopping cart.

This is a major hurdle for most vendors but the Post Office wants to prove what a dynamic media they can be and we are here to help.

CSG Direct is giving away 40 Personalized Mobile sites that capture email addresses and cell phones (double opt-in). 

These simple mobiles sites use the QR Code on the mail piece. This drives customers to a personalized mobile site with their customer number and looks up their name on the fly.
(Try the barcode to see a demonstration).

Scan this Barcode. Every barcode is unique, this one is for Michael

This program qualifies you for all the Postal Service Summer Postage Discounts and collects new contact options from your client on their favorite personal handheld device.

We’ve seen response rate increases from 2.5% to 21% with these sites.
(on top of your normal response)

<<== SERIOUSLY, Just scan the barcode on the left and enter your cell phone number for a quick data capture and email opt-in demonstration.

Here are the program Details:

  • 40 Free Sites will be built for the first 40 customers that qualify.
  • Your company logo, Colors and Special Offer Text
  • Capture both text and email
  • Double Opt-in via text
  • Final Data returned with PlayerID or Account#
  • Earn full USPS Discounts + Summer QR Discounts
  • Includes US Mail Tracking by PlayerID in mailstream

Your customers give you their email addresses and text/cell numbers in this program. Cannot be combined with other discounts. A commitment of 3 or more mailings is required.

Making it fun is easy and gets the highest results

Use this program in a drawing or contest for everyone that enters their email address and cell phone. Run it all summer, the longer the contest the better.  At the end of the program we send you the accounts with updated emails and phone numbers and you can invite them in to make an event out of it.

This is a “Better Results Fast” programs that helps you save postage, get marketable data from your customers and get a much higher response rate on your campaign at no additional cost.
This is the most remarkable direct mail offer ever presented to you.

To qualify for a free mobile site request one here.

You deserve a direct mail partner that cares and does everything possible to help you win.
We are driven to Help you win! 

Boost Creative Services from CSG Direct Mail

Today I have the pleasure of introducing you to one of our dynamic creative design vendor-partners.

CSG Direct Mail has more Boost than ever.

Boost is a creative partner for everything over-the-top, effective and impressive.

Boost Creative is a top tier agency with clients like Porsche, Harrahs, KOA and Wells Fargo.

Here is the Boost Creative story:

Acceleration. Power. Ascent. To lend a hand, to enhance, to make better. All visions of Boost, and the inspiration behind a new type of company. A little giant capable of big league work. Where did we come up with such an idea? We’ve dreamt it all our lives.

You know those Friday happy hour conversations you have when you’re first out of college and mixing up in the “real world”? Well, ours pretty much went like this: “Wouldn’t it be great to have a collaborative of creatives who worked together, yet independently, with nothing getting in the way, taking up space and cluttering up communication with our clients? And wouldn’t it be a miracle to choose with whom we wanted to work – from clients to vendors to the UPS driver -so that our relationships were a good fit, serving an even nurturing the spirits of everyone involved? And wouldn’t it be perfect to do awesome work, the kind that not only puts our clients head and shoulders above the crowd, but also gives us a gut feeling of satisfaction.

This is who we are: innovative, resourceful, efficient, and honest.

We are a creative collaborative and culmination of tequila doused musings and professional dreams. We know the difference between advertising and “badvertising” and we won’t sell our for the latter. We understand technology, but we are not the “techies”. We work in a world-class space, which we designed and built with our own hands. We are students of design, art, communication and live. We love what we do and we do what we love. We are not a group of head nodders. We are not an advertising agency. We are an idea company.

Founded in January 2002, we strongly, honestly, absolutely believe that the best work comes when a client communicates directly with the individuals who will be producing the campaign or project. This saves clients a lot of money and us a lot of headache. We have seen the waste in advertising agencies. Hey, we’ve even been a part of it, but we have seen the light.

Strategy is at the core of how we run our business and how we work with our clients. Being able to say big words like Brand Positioning, and Core Competencies, are the easy part. Knowing how to do the work, that’s different. We can work to understand you, your business, your market, and your customers. Then, we make the recommendations, and we execute. Our strategy will always help clients communicate with sincerity and honesty, and create an emotional response. When it’s all done, we’re not off to Tahiti, we’re accountable. We analyze what went right or wrong, adjust, rebuild if necessary, move to the next steps, whatever is needed to truly accomplish goals. One step, one project, one magnificent moment at a time.

We love to brainstorm. We want to be your off site think tank. Whether brought in at the front of a large campaign, or simply called on to be one small part of it, we’ll help solve problems. When we mix it up with your people, there’s going to be some kind of wonderful going on. No doubt.

We approach every job, large or small, with the same level of energy and attention; your business, your budget, our reputation…all on the line. Yes we love to laugh, we always have fun, but we take this seriously.

Learn more about Boost Creative Services.

Increase Direct Mail Response Rates By Learning To Fish With The Right Bait

I was invited to a charity fishing derby and was excited to go. It was a local fundraiser where every fish we caught and released earned a bonus for the charity. I wanted to catch lots of fish, so I grabbed my father’s tackle box, rod, and reel and headed to the event. I didn’t bring any special bait, so I just reached into the tackle box and pulled out the fanciest lure I could find.

This particular lure was large and full of beautiful colors. It was almost as large and colorful as a casino event postcard (hint). It caught my eye and appealed to me, so I was confident it would catch lots of fish that day. I cast my fancy lure into the pond and waited for my first response … uh, I mean fish. While waiting for my first fish to bite, I watched another guy do something very interesting. He started digging around near the edge of the water and caught a couple of small bugs. He pulled out some string and tied a lure that looked just like those bugs the fish were already eating.

To my amazement, he pulled fish after fish out of the water that day. I caught a few fish too, but I was intrigued to watch this great fisherman get such a high response to his bait that day.

It was a simple strategy: he used bait that would appeal to who he was trying to attract – I used bait that was attractive to me. He used information that was literally right in front of him.

So, how do you get a better response rate as a casino
marketer? I’ll break it down into two steps:

  1. Focus group testing
  2. Utilizing what you have learned from the focus group
  3. Testing with variable data printing

Step 1: Focus Group Testing
Just like fishing, direct mail marketing is a science of proven techniques. The one direct mail marketing science that has been proven time and time again to have huge payoffs is focus group testing (like the fisherman used to build his bait). In focus group testing, you survey your clients with different styles of images, messages, taglines, and calls-to-action to find out what is most appealing to them.

In the past, we would do this to determine the most commonly chosen items so we could design a single mailer that would suit the largest cross section of customers. That is still a solid idea, but with the advent of personalized printing, we can easily take this to a whole new level of success.

In a survey process, your guests tell you exactly what brand messages and images they want. Once we have that information, why would we send them anything else? Your clients tell you exactly how to get the best results from them and now you just have to make that happen. You can get better results fast!

The right casino initiatives can easily improve response rates for years.
The closest most casinos get to a focus group is the new guest signup survey. Let’s leverage this survey for the highest results by making some simple changes to it. Don’t be concerned about what type of gambling they will be doing because you can get that from the tracking system later. What you want to know is information to affect the visual bait that they will respond to most. Perhaps you tell them that you are considering a new tagline for your property, like “Every Player’s Best Odds” or “Stay Here, Play Here.” Give them a list of options and ask them to choose the one they like best. Then, give them a series of themed graphics, like spa services, sports, concerts, blackjack, dance club shots, and others that relate to your individual amenities so they can choose their favorite.

For the final question, maybe present 4-5 different color themes and ask which they find most appealing. For the call-to-action, you want them to tell you what message they will respond to most. This can be done many ways and could be an entire article by itself. Let’s use an example of asking guests if they like things like “last minute deals,” “monthly getaways,” “girls’ night out,” “pizza and beer,” “sportsbook parties,” “VIP parties,” or other themes.

With this simple survey your guest has designed their own mailer by choosing their own images and describing in detail your best brand and bait for them. So instead of printing one piece that you hope will please everyone, use digital variable printing to send mailers with the best bait. With rotating graphics, taglines, branding, and calls-to-action your guests chose, you can create a highly personalized appeal for each of your guests. When you communicate with guests in this manner, your results go way up.

Create an ongoing contest for your active guests as well and let them update their own style preferences as often as they want so you always send the best bait. If you do this as an ongoing game and make it fun, your marketing messages can get peak response rates.

Step 2: Utilizing the information gathered with Variable Data Printing
What is it? Well, it is not your grandpa’s mail merge! We were doing mail merges in the 1980s with word processing programs. In the late ‘90s, we started using fancy seashell and cloud fonts for fun. That was cool, but it is not relevant to modern casino marketing. Modern, advanced variable direct marketing is a graphics and database programmer’s dream. The options are truly endless and can be set up to be very simple, yet still highly effective. Everything can be different on every mailer! You can now send every single guest a direct mailer with all the bait choices they personally picked out with you. Everyone gets their favorite colors, brand messages, themes, images, and variable art. This same data can be used for variable themes, images, and calls-to-action in all of your emails and every other direct marketing effort as well.


Let your customers design your messages

Did you know that banks now let you choose what image you would like printed on your credit cards because they know you will favor it more if you design it yourself? They let me upload a picture of my dogs and now that credit card is my pride and joy. The riskiest thing you can do is to send your guests an untested, broad appeal, single branded message. Letting your guests design their own brand experience with your property individualizes the experience for each guest and maximizes your property’s direct marketing results and profits.

That is how you fish with the right bait in casino marketing!

This Article was featured in Raving’s Strategic Solutions Magazine.
Download a copy of it here.

US Mail Tracking systems at CSG Direct Mail

Our proprietary US Mail Tracking systems have successfully tracked over 45 million pieces of direct mail advertising through the US mailstream online, in real time. That’s 45 million pieces followed across the country individually, like you do packages.

Using our new proprietary system, coupled with the USPS’s new Intelligent Mail Barcodes, a business can finally track the progress of its mail campaign using its own customer ID or account number.

Some of the system’s more popular features are the interactive reports as each piece crosses the country. Bulk mail can now be tracked just like more expensive alternatives such as UPS and FedEx.

Additional tools and applications are being built around this new system to make this new innovation accessible for every direct mail customer in America. Track Direct Mail’s uses seem endless. The technology allows database-marketing companies another level of strategy to reduce postage, find lost mail and help customers that may experience problems with the nation’s mail stream.

With all of these innovations it was only a matter of time until we put all of our CSG Direct Mail Tracking tools on the iPhone and iPad. CSG Direct Mail for iPhone was released into the iTunes App Store May 7th 2010. Track every aspect of your direct mail projects with Live Project Tracking from the CSG DIRECT MAIL Processing plant and Live US Mail Tracking as your pieces travel through the US Postal Service.

This has been THE DREAM in direct mail for decades and we made it a reality! These newest innovations are built on our proprietary Direct Mail Tracking Systems. We continue to redefine the Direct Mailing industry! CSG Direct Mail brings you Better Results Fast!

Mobile Commerce and Personalization Promotion Update

Additional Information on the Mobile Commerce and Personalization Summer 2012 Promotion: A Notice of Price Adjustment was filed with the Postal Regulatory Commission (PRC) on February 21, 2012, and the promotion is still pending PRC approval.

Building upon last summers mobile barcode promotions success, the USPS is offering it again from July 1, 2012, through August 31, 2012. In the final rule Federal Register posted today on Postal Explorer, they describe the conditions for eligibility for the promotion and the revised mailing standards to implement it.

Here is information to help you take advantage of this revised special offering:

· Qualifying mailings are Presorted and automation mailings of First-Class Mail cards, letters, and flats and Standard Mail (including Nonprofit Standard Mail) letters and flats with a mobile barcode inside or on the mailpiece.

· The mobile barcode must lead the recipient of the mailpiece either to a webpage that allows the recipient to purchase a product or service on a mobile device, or to a personalized URL, which leads to a web page that is unique to an individual recipient.

· Qualifying mailings may receive an upfront price reduction of 2 percent of the eligible postage.

· Participation requires electronic documentation.

· Commingled, combined and co-mail mailings are allowed, but a separate postage statement is required for pieces with mobile barcodes.

Using mobile barcodes is a great way to integrate direct mail with mobile technology.

For more information visit our previous blog on This Summer’s 2012 Barcode Promotion or visit the RIBBS website. You can also email mobilebarcode@usps.gov

2012 Mobile Barcode Summer promotion

This year’s big summer promotion from the US Postal Service will offer a 2% discount for mail that sports a mobile barcode that sends consumers to e-commerce or personalized websites.

For the second year in a row, the USPS will be “giving money away” in July and August to demonstrate the value of physical mail in an increasingly digital world, and encourage its customers to try out technology linking physical mail to online content via mobile phone scanning codes.

BACKGROUND AND PROGRAM DESCRIPTION
The 2011 Mobile Barcode Promotion was successful in generating increased interest in the use of mobile technologies in direct mail. Mobile technologies continue to be one of the fastest growing marketing sectors, and mailer resources will be increasingly diverted to this medium. As technology changes the marketing landscape, the Postal Service must ensure that direct mail continues to be a relevant part of the marketing mix.

The 2012 Mobile Commerce and Personalization Promotion provides mailers with an upfront postage discount on qualifying Standard Mail® and First-Class Mail® letters, flats, and cards that contain a mobile barcode or similar print technology that can be read or scanned by a mobile device. The technology must lead the recipient to either:

1. A webpage that allows the recipient to purchase a product or service on a mobile device.
OR
2. A personalized URL, which leads to a web page that is unique to an individual recipient.

Registration Begins: May 1, 2012
Program Period: July 1 through August 31, 2012
Discount Amount: 2% of eligible postage. The mobile barcode discount is calculated in
PostalOne!® and applied to the mailing statement at the time of mailing.
Normal postage prices as listed in the published price schedule apply to
the mailing, and the discount is applied to those prices.
Eligible Mail Classes: Standard Mail® letters and flats
Nonprofit Standard Mail letters and flats
First-Class Mail® presort and automation letters, cards and flats

Program Registration: Participants and/or mail service providers must register on the Business Customer Gateway. Mailers agree to participate in a survey about the promotion. Registration opens May 1, 2012 and will continue throughout the promotion period.

MAILING SUBMISSION REQUIREMENTS
Documentation/Postage Statement: Mailings must be submitted electronically via mail.dat, mail.xml or Postal Wizard.

Participating mailers will be required to affirmatively claim this promotion on electronic postage statement submissions. All mailpieces in a mailing statement must be eligible for the promotion. Note, the discount must be claimed at the time of mailing and cannot be rebated at a later date.

Mailing Date: Mail must be tendered for acceptance during the promotion period, July 1, 2012, through August 31, 2012. Qualified PVDS mailings that are verified and paid for by August 31, 2012, will be accepted at destination entry postal facilities through September 15, 2012.

IMB Requirements: Automation mailpieces must contain an Intelligent Mail barcode.

Postage Payment Method: Postage must be paid using a Permit Imprint, or Precancelled Stamp permit. Some Meter Permit mailings may qualify. OMAS and “Official Government Mail” mailings are not eligible for the promotion.

The two-dimensional barcode or similar print technology which takes a consumer to a mobile optimized site that either enables mobile commerce or is personalized for the recipient. All qualifying mail must contain a mobile barcode or equivalent technology that can read or scanned by a mobile device (this includes two-dimensional barcodes, tags, and watermarks). The mailpiece must also contain text near the barcode or image providing guidance to the consumer to scan the barcode or image. Additional requirements are listed below.

Mobile Commerce
If the barcode is used to facilitate mobile commerce:
• The destination web page(s) must contain information relevant to content of the
mailpiece, and some or all of the service(s) and/or product(s) advertised in the mailpiece
must be available for purchase on a mobile device.
• The destination web pages must reside on a web site platform that contains (or is deeply
integrated with) a checkout functionality so that consumers can complete the purchase of
the good or service referenced in the mailpiece through a complete mobile optimized
experience.
• Websites used for e-bill payment of prior purchases, or regularly scheduled payments
(weekly, monthly, bi-monthly, quarterly, etc.) for goods and services are not eligible.

Mobile Personalization
If the barcode leads to a personalized website:
• For each mailpiece recipient, the web address is unique to the recipient, as is the content
of the web page.
• Unique web page content is based on relevant customer data such as prior behavior, life
stage, segmentation, and demographics.

REQUIREMENTS AT THE TIME OF MAIL ACCEPTANCE AND POST- MAILING
At Mail Acceptance: The mailer must provide a hard copy, unaddressed sample of the mailpiece showing the placement of the mobile barcode to the acceptance clerk. If a mailing contains mobile barcode mail from multiple mailers, a hard copy sample of each mailer’s
mailpiece must be presented. If mobile personalization is used, at least two samples must be submitted in order to demonstrate that the web addresses are unique to each recipient.

Post Mailing Requirements: All mailers who receive the discount must retain an electronic or hard copy sample of the mailpiece until October 31, 2012, and if requested by the Postal Service must forward such sample to the promotion program office.

The great thing about all this is that it WORKS! Our personalized Christmas card program got a 21% response rate. That was easy and fun! This program was creative, inexpensive and easy to execute. In the past this kind of campaign was intimidating for most people. But now you can enjoy the giant response rates and stay within your budget too.

We’re known for The Greatest Value in Direct Mail – Better Results Fast, Bonus Bucks, Free Online Advertising, and comprehensive Direct Mail programs. We live and breathe direct mail strategy, digital printing and results! You will get your greatest results right here! We have the testimonials, the skills and experience, you have a project. So Let’s do your next Direct Mailing Together!

Information provided by the United States Postal Service. Download the 2012 Mobile Commerce and Personalization Promotion Guide.

21% Direct Mail Response Rate

Digital Personalized Christmas Cards

Personalized Christmas Card Campaign

There is nothing I enjoy more than seeing the light bulbs come on when I teach people how to use player databases to personalize the players direct mail experience. Personalization is not about using your customer names in the art anymore, that isn’t the secret sauce.

Instead of “telling you” about personalization I am going to show you how. You’re about to learn how to personalize the content of your direct marketing to get better results on your next mailing. I have a great example of a mailing that many of you got to play with recently.

Our personalized Christmas card program got a 21% response rate.
Sharing the details of our own database marketing efforts is the best way to share some of our better ideas. It’s a behind the scenes look at a high response campaign you’ll get ideas from.

Campaign Layers make it fun and effective
We never think of marketing as a 1-touch experience so we did our Christmas mailing as a 5-Touch Campaign. 5 easy touches created better results fast so lets walk through them.

Personalized outgoing campaign touch 1

Touch 1: They received a personalized Christmas card with multiple fascinating components worth sharing with co-workers for greater brand sharing and interaction. This included variable maps from Santas house to show how Santa would travel to deliver gifts to you. It also included a personalized message and a personalized QR code embedded with customer# that was scanned to get a gift.

We also created variable outside envelopes to personalize and localize the message from our closest facility.  Customers nearest to our Las Vegas direct mail plant received their mailer from our Las Vegas plant for example. Variable envelopes are very effective and a huge upgrade on traditional ‘static’ direct mail envelope mailings.

Try the Mobile Site here

Touch 2: is our clients interaction with the personalized card and their smartphone. 21% of our recipients scanned these barcodes with their phones so don’t underestimate the smartphone evolution. The personalized QR Code (a working sample to the right) was used to drive a personalized mini-site. We built the QR Code so that no log-in is required and we could track who is using the program. There is a hundred uses for these barcodes when tied to mobile mini-sites.

High Response Direct Mail Mobile Site

Direct Mail Mobile Site

Touch 3: was a personalized mobile-website driven with auto-login we built into the QR Code in Touch#2. These really are easy to make and there is no end to the automated tasks that can be triggered by these small but powerful mini-sites. Our mini site was a Christmas question to see if you were naughty or nice. Your response drove a variable gift card held by Santa on your cell phone.  This was very cool as we watched the live tracking behind the scenes as entire marketing teams were playing with this and sharing it with co-workers. Gifts were tiered and variable.

Database drives personalization

The database varied gifts and triggered campaign steps

Touch 4: was triggered by the live program database to send a timed text-only personalized email. We integrated our normal corporate email footer and personalized message from your favorite member of our staff congratulating you for winning something in our Christmas program. I love this part for many reasons; it plays to our service brand and engages the customer with their CSG rep in a positive way. (a real behind-the-scenes tour)

Final Direct Mail Campaign Touch

Final Direct Mail Campaign Touch

Touch 5: was the final campaign step where gifts cards were sent out each day triggered by the database. We designed a gift card mailer for delivery of Santas gift card. The primary mailer and the followup mailer were designed together and the second mailing was triggered for immediate response to the first mailer. This easy step is not done enough these days.

That was easy and fun!
This program was creative, inexpensive and easy to execute. In the past this kind of campaign was intimidating for most people. But now you can enjoy the giant response rates and stay within your budget too.

Global Cash and Casino Share Intelligence™

Every day GCA, (Global Cash Access) is creating new innovations and concepts that lead to enhanced customer service and more robust profitability for it’s clients. This is the core value that provides the foundation for GCA’s boldest thinking. They focus on redefining the possibilities of cash access products and related services throughout the gaming industry – both in the U.S. and abroad.

The technologies created are the standard bearers for the entire industry, and continue to blaze new trails in terms of what cash access can do for casinos and their customers. In total, 1,111 gaming establishments worldwide come to GCA for ideas and innovation. GCA processed more than 90 million transactions and dispensed more than $18.9 billion in cash in 2010 alone. GCA’s global presence enables side-by-side work with all of its clients worldwide – and that means real customer service delivered in real time. GCA is poised to equip your casino with future-forward devices and solutions that generate more profitability on your floor.

So what is CSG Direct’s focus in all of this? One of the many services that GCA offers: Casino Share Intelligence™

Casino Share Intelligence™
If knowledge is power, then prepare for superhuman strength. By accessing GCA’s unrivaled database of player data, Casino Share Intelligence (CSI) derives robust algorithms that deliver trended shared reports over a 12-month period.

These include:

Market Share
Percentage of all GCA patron withdrawal dollars at your casino compared to dollars withdrawn in your competitive market—depicted in a convenient heat map format.

Patron Share
Percentage of all GCA patrons that made at least one withdrawal at your casino compared to the number of patrons in your competitive market.

Wallet Share
For those patrons that visited your casino and have at least one withdrawal, what percentage of patrons’ total wallet are you capturing? CSI offers a variety of patron filters—including value, age and distance—to refine results which enable you to identify shifts in share so you can take immediate action. This robust tool can even identify the top players in your market—and analyze how much cash they’re withdrawing in your casino compared to your competitors. For the first time ever, you’ll be equipped with information to proactively prevent player defection.

Image in the possibilities with this software in your casino. Be able to target your big players and keep them at your casino. We live and breathe casino databases, digital printing and results! If You are here today, it’s because you need results! We can make that happen! You will get your greatest results right here! You have a project that needs to be optimized. So Let’s do your next Direct Mailing Together!

At CSG Direct Inc. We’re known for providing you with The Greatest Value in Direct Mail!

CSG Direct Mail and the Postal Customer Council

The Postal Customer Council® (PCC®) program is a valuable resource for business mailers, large and small. Local PCCs serve as an open channel for USPS-to-business communication, providing information and best practices for cost-effective and profitable mailing, education and training, and solving local challenges. Though most PCC members include large business mailers, government agencies, and business mail service providers, small businesses can benefit from PCC membership, too.

Your local PCC offers these benefits…

• Learn from postal experts about marketing through the mail.
• Find new sources for mailing lists. Printing, database management, and more.
• Get discounts to major mailing industry events.
• Network with other mailers, business mail service providers, and USPS executives to discover new ways to make your mailings more efficient and profitable.
• Hear first-hand from other decision-makers on how they deal with the same challenges you face.
• Leverage best practices to improve mailing effectiveness, efficiency, and profitability.
• Gain knowledge about postal products, services, and tools to improve mail quality through workshops and events—and earn a professional certificate to boot.

The US Postal Service continues to modernize and automate steps to keep postage low and better serve its clients. Every event put on by your local Postal Costumer Council is a chance to come learn about new and innovative features.

For example the new Business Customer Gateway from the US Postal Service. The Business Customer Gateway gives you a single, unified landing point to access the Postal Services’ online business offerings. These channels consist of the products that support intelligent Mail Full Service Mailing. This includes PostalOne!, FAST (Facility Access and Shipment Tracking), CLDS (Customer Label Distribution System) and Mailer IDs (MID).

For more information and PCC locations in Nevada:

Northern Nevada PCC
2000 Vassar Street
Reno, NV 89510-9998Cindy Cornelison,
PCC Postal Co-Chairman

cynthia.k.cornelison@usps.gov
T (775) 788-0690
F 775-333-2805Matt Balzer,
PCC Industry Co-Chairman

matt@mmswest.com
T 775-331-5554
Southern Nevada PCC
1001 E Sunset Rd
Las Vegas, NV 89199-9996
Web siteCraig Colton,
Postmaster

craig.m.colton@usps.gov
T (702) 361-9200
F (702) 361-9215Marilyn Fenimore,
Customer Relations Coordinator

marilyn.m.fenimore@usps.gov
T 702-361-9544

CSG Direct Mail is proud member of the Better Business Bureau

You cannot be a trusted Direct Mailing and Variable Data Printer if you are not A+ rated by the Better Business Bureau

The vision of the better business bureau is to promote an ethical marketplace where buyers and sellers can trust each other. In order for a business or company to be a part of the Better Business Bureau one needs to follow certain standards. These Standards for Trust are a comprehensive set of policies, procedures and best practices focused on how businesses should treat the public – fairly and honestly in all circumstances.

Build Trust
Establish and maintain a positive track record in the marketplace.

Advertise Honestly
Adhere to established standards of advertising and selling.

Tell the Truth

Honestly represent products and services, including clear and adequate disclosures of all material terms.

Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

Honor Promises
Abide by all written agreements and verbal representations.

Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.

Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.

Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.

All BBB accredited businesses as well as CSG Direct Inc. have agreed to live up to the Standards for Trust. At CSG Direct, we have a long history in honoring these trusts. Our direct mail team helps us create new mailing services that help you out from the moment you pick the phone to call us.

We are direct mail trainers, mailroom managers, database marketing managers, mail room service equipment operators and technicians. We know you aren’t “dabbling” in direct mail and neither are we. We have one of the friendliest, most experienced mailing services teams in the direct mail business.

“There are a lot of direct mail companies out there and everyone talks a good talk. We know that our gaming clients need this critical resource to execute their direct mail campaigns. We believe we have found the right partners in Michael Hemphill and his team at CSG Direct Mail. What’s unique about CSG, and especially boy “technical wonder” Michael, is that they are always looking for the latest tools to keep their clients at their most effective. They are not only a partner of Raving’s, we have been their client as well. We look to our partnership with the CSG Team – and sharing them as a strategic resource with our customers.” -Dennis Conrad, President and Chief Strategist, Raving Consulting Company

We live and breathe direct mail strategy, digital printing and results! From experience; if you always reach for ‘the cheapest bid’ it may be best to not mail at all. The road to Direct Mail success is littered with the bones of people who thought they tried direct mail only to have failed because they thought they we’re saving a couple bucks.