US Mail Tracking systems at CSG Direct Mail

Our proprietary US Mail Tracking systems have successfully tracked over 45 million pieces of direct mail advertising through the US mailstream online, in real time. That’s 45 million pieces followed across the country individually, like you do packages.

Using our new proprietary system, coupled with the USPS’s new Intelligent Mail Barcodes, a business can finally track the progress of its mail campaign using its own customer ID or account number.

Some of the system’s more popular features are the interactive reports as each piece crosses the country. Bulk mail can now be tracked just like more expensive alternatives such as UPS and FedEx.

Additional tools and applications are being built around this new system to make this new innovation accessible for every direct mail customer in America. Track Direct Mail’s uses seem endless. The technology allows database-marketing companies another level of strategy to reduce postage, find lost mail and help customers that may experience problems with the nation’s mail stream.

With all of these innovations it was only a matter of time until we put all of our CSG Direct Mail Tracking tools on the iPhone and iPad. CSG Direct Mail for iPhone was released into the iTunes App Store May 7th 2010. Track every aspect of your direct mail projects with Live Project Tracking from the CSG DIRECT MAIL Processing plant and Live US Mail Tracking as your pieces travel through the US Postal Service.

This has been THE DREAM in direct mail for decades and we made it a reality! These newest innovations are built on our proprietary Direct Mail Tracking Systems. We continue to redefine the Direct Mailing industry! CSG Direct Mail brings you Better Results Fast!

Need a Casino Job?

If you are looking for a Casino Job or you have an employment opportunity you need posted and filled, there is a website we’d like to share with you. We found it because some of our friends were looking for new employment and they showed it to us. We liked it and thought we would share it.

find a casino jobThe site is CasinoCareers.com

Casino Careers, LLC was established in 1998 as a Job Board dba Casino Careers Online by a management team with experience in the casino-gaming/hospitality industry, human resources and marketing.

Since its inception, Casino Careers has provided talent acquisition services to over 700 gaming/hospitality and technology companies, tribal enterprises, regulatory agencies and vendors/suppliers worldwide. We have placed thousands of employees, from entry-level to executive management in every discipline associated with our industry.

Casino Careers, LLC is a privately held Company, whose management team and staff believes that the success of the organization is based upon a commitment to personal customer service and results.

We provide Employers with cost-effective Job Posting, a custom Resume Database search/communiqué program, as well as an Executive Search Division, which provides full service executive placement, as well as an alternative executive sourcing strategy, which offers a more streamlined cost-effective approach.

Job Seekers post a resume for free in Confidential or Open Access format. Those who wish to distinguish their expertise from other candidates may purchase Resume Rewrite services, or an Enhanced Resume, which provides a contemporary layout, with color, a cover letter, and a photo.

Whether you are seeking employees, career opportunities, professional advancement, organizational assessment/training & development consulting services, or information about talent acquisition & management strategies–we are your resource…  2327 Ridgewood Plaza, Suite 205, New Road, Northfield, NJ 08225  Contact Us at 609-813-2333

Raving Insider Party

Fellow ravers and NIGA attendees, you’re invited to the Raving Insider Party! Tuesday, April 3 from 9pm to midnight. At the Rock Bottom Restaurant & Brewery, San Diego, in the Gaslamp.

401 G Street, 4th Street Entrance

Enjoy a night infused with Cocktails, Cigars & cool conversation!

9 Digital Presses and Personalized Digital Books

Well the final 3 new digital presses are almost completely installed.  Special thanks goes out to our electrical teams and contractors for the building modifications and the massive grid of wires, power and network cabling. digital printing

We have been waiting with Christmas Eve enthusiasm to print our first booklets on these new digital presses. The idea of printing multiple paged booklets that gather pages, fold and stitch together and finally do the 3 sided trim is an incredible dream come true for us.

Before this investment we had to print separate pages and then offline stitch and trim.  That was not a great way to do personalized mail by a long shot.  Too many pieces got destroyed in the process and the offline process increased costs and timelines.

Once our facility is cleaned up from the construction we look forward to giving some fresh tours.  We have a few surprises in store for our favorite clients.  We are going to pee ourselves if we have to wait too long to share those surprises.

CSG Direct Mail and Mailing Lists

One of the most effective innovations provided by the USPS has been access to all National Change of Address (NCOA) records to update your mailing list. Unfortunately you have to twist some companies arms to do this service for you. That is why the US Postal Service has decided to make it mandatory.

17% of your database moves every year on average and when you mail Presorted Standard (old 3rd Class) this mail is thrown out by the Postal Service unless you pay to get it sent back you.

The value of recovering even 5% of your database is huge, let alone 17% for 1 year or 40% if you haven’t done it yet at all. We have been doing this so long (early adopter) that we have some very specific tools and methods to take it to the next level for you. Database Marketers know the value of the cleanest data possible and you will too.

If you want to maintain response rates from 2-7% you must be on top of your game and NCOA Link® is one of the tools we pros use everyday.

Direct Mailing Innovations and the best Variable Data Printing from CSG Direct Mail get you Better Results Fast. Find out how our newest innovations and decades of proven results make us the direct mailing services partner and variable data specialists you are looking for.

Ak us anything or give us a call at 800-881-2150.

Mobile Commerce and Personalization Promotion Update

Additional Information on the Mobile Commerce and Personalization Summer 2012 Promotion: A Notice of Price Adjustment was filed with the Postal Regulatory Commission (PRC) on February 21, 2012, and the promotion is still pending PRC approval.

Building upon last summers mobile barcode promotions success, the USPS is offering it again from July 1, 2012, through August 31, 2012. In the final rule Federal Register posted today on Postal Explorer, they describe the conditions for eligibility for the promotion and the revised mailing standards to implement it.

Here is information to help you take advantage of this revised special offering:

· Qualifying mailings are Presorted and automation mailings of First-Class Mail cards, letters, and flats and Standard Mail (including Nonprofit Standard Mail) letters and flats with a mobile barcode inside or on the mailpiece.

· The mobile barcode must lead the recipient of the mailpiece either to a webpage that allows the recipient to purchase a product or service on a mobile device, or to a personalized URL, which leads to a web page that is unique to an individual recipient.

· Qualifying mailings may receive an upfront price reduction of 2 percent of the eligible postage.

· Participation requires electronic documentation.

· Commingled, combined and co-mail mailings are allowed, but a separate postage statement is required for pieces with mobile barcodes.

Using mobile barcodes is a great way to integrate direct mail with mobile technology.

For more information visit our previous blog on This Summer’s 2012 Barcode Promotion or visit the RIBBS website. You can also email mobilebarcode@usps.gov

Direct mail marketing with CSG direct mail

Direct Mailing Innovations and the best Variable Data Printing from CSG Direct Mail get you Better Results Fast. Find out how our newest innovations and decades of proven results make us the direct mailing services partner and variable data specialists you are looking for.

We live and breathe direct mail strategy, digital printing and results!

• America’s 1st Live Direct Mailing Job Tracking Systems in Direct Mail – 1999

• America’s 1st public bulk US Mail Tracking Systems – 2008

• iTunes 1st iPhone Direct Mail app in the iTunes app store – 2010

• 25 USPS MQC Certified Employees working in all aspects of your projects

• Over 2 decades in personalized Variable-Data-Digital-Printing

Casino direct mail campaign design and database artistry


Wouldn’t it be nice if your vendor knew your lingo, knew your challenges and also knew ways to increase your response or tweak a promotion? If you were to choose between two direct mail shops wouldn’t you select the one who could do that?

At CSG Direct Mail many of us have worked in casinos, primarily in database marketing and player rewards club positions. We also have a large team of affiliates out in the field promoting our services with their consulting packages.

With all this in mind we’d like to ask: Do you need more weekday guests? Would you like to get more return trips? How about some trip and player analysis? At CSG Direct Mail we are on your side of the equation. We have the tools, staff and experience to help you find the results you need.

In essence, you’ve found the heart of the casino direct mail industry. We specialize in bounce-backs, inactive farming, tracked redemptions, barcoding, birthdays, data appending of consumer file information, uploading NCOA files and so much more.

Casino direct mail marketing is a combination of visual art and database design. In order for this to be done effectively there are seven direct mail tasks we need to accomplish with your visual art and players club data.

1) Grab
2) Interest
3) Appeal
4) Convey
5) Compel
6) Track
7) Change

These are the 7 steps of the pros, which ones are you missing?

Grab your player’s attention at the mailbox. They get piles and piles of mail. If it doesn’t grab their attention they will surely throw it out.

Interest them enough to read your offers. Your artwork needs to pop and have catchy headlines. Make them want to open your offer!

Appeal to their personal wants and desires. With our digital variable data services we can easily rotate graphics to match the interests and personalities of your players.

Convey many details in a simple easy to follow format. People don’t like to read heavy paragraphs of text. Headlines with simple bullet points and easy descriptions are what you’re shooting for here.

Compel them to respond with physical action. Have them call to reserve their spot at that very moment! Adding personalized variable maps from their home to your casino will ease the complexity of the trip.

Track how the campaign affected response. We get stuck in the mentality that we need the best mailer quick and cheap. Don’t send out 1000 mailers to guests who aren’t interested in concerts, they won’t come. Think about cost per response as apposed to cost per piece.

Change the campaign based on the data from tracking. If the campaign didn’t work, try something new and innovative. Also keep changing it even though it worked. Your guests are constantly looking for new reasons to keep coming back to you.

The brutal reality about all this is that you probably need to accomplish everything in two days timeframe with five people critiquing your work and resubmitting changes to things they already changed. Take a breath! We’re here to help!

We become part of that process with you. We are postal Mailpiece Quality Control certified and have decades of experience on proofing copy and managing tiers. We know the data that drives the whole process. We optimize casino direct mail programs daily!

At your request we can also do the entire process for you. We do everything from creating in-house data pulling tools, customer ranking and tiers, direct mail campaigns, designs and offers as well as tracking and post-forma reporting.

We want you to relax because we’re the most qualified and affordable casino direct mail team you may ever meet. We are the people that really do the work behind the scenes. Our decades of unique casino direct mail experience bring greater value to the table every day.

Using Direct Mail Maps for Personalized Mailings

So you want variable maps on your mailers to give your customers directions to your business? Great! Let’s learn how to set it all up to make it work!

DESIGN AND SPECS
Your first step is deciding exactly what you want your mailing to look like and getting CSG Direct Mail your information so we can output your maps.

1) Design your mailpiece and decide where your map will be placed

Design your mailpiece

Design your mailpiece

2) Measure your map area and send us the dimensions of the map area in inches or pixels

3) Choose your markers using the pdf provided below and send us the codes for both the START and END makers you would like
DOWNLOAD MapQuestMarkers

4) Provide us with your database and tell us what locations you’d like for START and END

5) We will create your variable maps

 

PULLING IT TOGETHER
If we are doing your mailing, you’re done!
All you need to do at this point is send us your artwork and we’ll take care of everything else!

If we are providing you with maps and you are doing your own mail outputs, follow the instructions below for variable output in InDesign.

1) Set up your file in InDesign, and link to your database using your variable program

2) Define and assign your variable area however your program requires it

3) Place/link your map

4) At this point you will need to make sure that your map is scaled correctly for your variable area

Use the fitting command to do this

 

5) Once you have it looking the way you like, you can do your mail output

 

That’s all there is to it!


Variable Direct Mail Printing

Variable Direct Mail Printing can be one of the most powerful mediums of our times. However, most people who sell this to their clients are not even really doing Variable-Printing. 80% of all Variable-Print is nothing more than mail-merge and fancy fonts.

If I get another direct mail offer with my name spelled in sea shells on a beach I am just going to go insane. “OK, Great, you have a sea shell font – wow – thanks!”. What if I’m scared of the ocean? What if I am allergic to Seafood of any kind? Are you selling me something to do with a beach or shells?

If you don’t really know that much about your customers we can append over 100 fields of additional consumer data about them so you know if they like dogs or cats, drive Fords or Chevy’s, etc.. Ironically, done by real variable data teams in direct mail; we’ll still cost you less than all those printers because we do it every day without the baggage of all that crazy software they got sold.

At CSG Direct, we have over 2 decades in Real Variable Data: Variable Data Printing, Variable Data Coding, Randomization, Variable Data Email, Websites, and more.