Problem with PURLS in Variable Data Printing

I don’t think there is a compelling enough reason to do personalized URLS. We are a variable data printing company and database marketers ourselves. We find PURLS are pushed by the digital press manufacturers as something expensive to sell that the buyer can use to generate business. It’s expensive to buy!

There tend to be a few quick uses for it and then PURLS lose their glamour. The primary use is to get data from a client. Wow, it’s got my name in it! But the fantasy wears off after the first time; especially when they find out that it’s a fact-gathering expedition or survey only.

(Which is great once, but you cannot do monthly surveys without a reason.)

There are just so few reasons to use PURLS.
We focus more on personalization for increased appeal and response. There are many (much more secure) ways to get a client to interact online without PURLS.

In short, expensive gimmick, few uses for the same customer, cool only on the first day it rolled out.

I (We) have been building variable data websites since 1995 to work with direct mail campaigns. It doesn’t have to be fancy to be effective and you can do it quickly with simple landing pages.

By the way, did I mention that we invented a way to track direct mail through the normally hidden mailstream? When we do a mailing you can track the production of your piece online (since 1999) and also track when it is delivered to the US Postal Service.  We also let you track each piece on its journey to its end delivery post office.

There are so many more things you can do on the cheap than to rely on PURLS.

Just my take, but then again I have been doing variable data printing and database programming for over 20 years in direct mail. Not meant as plug – just a reference of experience.

If you need a variable data printing quote just let me know. It’s one of the things we are famous for.

US Mail Tracking Systems Tracked 15 Million Pieces of Direct Mail

Our proprietary US Mail Tracking systems have successfully tracked over 15 million pieces of direct mail advertising through the US mailstream online, in real time. That’s 15 million pieces followed across the country individually, like you do packages. Using our new proprietary system, coupled with the USPS’s new Intelligent Mail Barcodes, a business can finally track the progress of its mail campaign using its own customer ID or account number.

US Mail Tracking

Some of the system’s more popular features are the interactive reports as each piece crosses the country. This has been the dream in direct mail for decades and it’s finally a reality! Bulk mail can now be tracked just like more expensive alternatives such as UPS and FedEx.

This new system was originally built as an addon to our proprietary online project tracking system.  We continue to redefine the mailing services industry! Now that our newest system has proven itself operational I feel we truly have proven ourselves to be “the greatest value in direct mail”.

Additional tools and applications are being built around this new system to make this new technology accessible for every direct mail customer in America. This new product’s uses seem endless. The technology allows database-marketing companies another level of strategy to reduce postage, find lost mail and help customers that may experience problems with the nation’s mail stream. CSG Direct has already starting using these tools to track mail responses and customer interaction as well.